As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.

We're thrilled to share we've been working with The University of Hong Kong on the brand identity for a new school.

Brand identity for Carnot Innovations, a facility energy management partner pioneer based in Hong Kong.

Brand identity for a new e-commerce store based in Hong Kong, offering the highest quality wellness products.

Positioning and brand identity for the new and specialised law practice.

Brand identity for a unique, fun and engaging app, created to streamline group travel.

Brand identity for an Italian-inspired cafe concept.

Deep-dive into our strategic approach to brand building.

A great brand strategy can humanise an organisation, build trust and foster a loyal following.

Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.

In this series, we explain the approach and process we bring to every branding project.

As with every project we undertake, this was a completely unique process.

Campaign identity for the Industrial Designers Society of Hong Kong.

Rebranding the Hong Kong law firm celebrating its 40th year anniversary.

Thoughts on the much-discussed, HBO rebrand.

Waxing lyrical about all things about logo.

Adam talks to Campaign Asia about the challenge Tesla faces in 2023.

Japan’s prefecture flags can teach us a great deal about branding and visual identity design.

An overview of our four-stage branding process.

Positioning, naming, and visual identity for a data, cloud, and business transformation consultancy based in Sydney.

Hack Chinese is an online learning platform that helps students learn to read Mandarin Chinese.

The industry of branding, in 2022.

New identity for the Hong Kong-based architectural and spatial design agency, HIR Studio.

Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.

We are thrilled to share we are working with HKEX on a long-term brand development project.

To build equity in an audience, brands must be purposeful and consistent.