Georgiou Partnership

Fearless advocacy. A brand for uncompromising defence.

Overview

We first worked with Phillip, the founder of Georgiou Partnership in 2020 on the brand identity of his previous firm, GPS.

As a branding agency, it is not often that we get the chance to work with the same client on multiple branding projects. In this case, Phillip was splitting off from the existing firm, and starting his own firm specialised in disputes and compliance.

Brand Core

We talked with Phillip about the vision for his new company to learn more about the organisation he was building.

Core values:
– Partnership and strength of our leadership
– An enduring passion to defend our clients
– Fearless approach ‘David vs Goliath’
– Authoritative, respected by clients, and competition

Hong Kong skyline at sunset with skyscrapers and boats on the water.
Upward view of two glass skyscrapers with a clear blue sky in between
Looking up at the central atrium of a tall residential building with walls forming a geometric pattern towards a blue sky.

Creative

Our visual inspiration initially came from the architecture that dominates the corporate landscape of Hong Kong. As we looked deeper into the architectural details of geometry and grids, we explored the practice of collage. We were drawn to the visual metaphors of Hong Kong’s unique cultural layering, contrasts between the old and the new, and the seemingly infinite grid-like pathways that we use to traverse the city.

Abstract urban skyline with colorful collage elements and sunset background
Colorful abstract collage of urban buildings and street.
Abstract artwork depicting colorful urban buildings positioned in an upside-down perspective.

Logo

We honed in on a strong, geometric and authoritative brand lockup. Based on a square grid, the logomark uses a continuous path to express the brand name. The overall expression is designed to be authoritative and strong, whilst revealing an ‘aha’ moment

Logo of Georgiou Partnership with stylized 'GP' design in maroon.
Web browser showing Georgiou Partnership LLC logo and name, indicating an Asia-based litigation firm.

Expression

We knew we wanted to find a unique font for the GP logotype. We chose Alliance No.2 Medium because it echoes the unique geometry of the logo.

We chose IBM Plex Sans as a complimentary content font because it is functional, strong and open source.

Font specimen of Alliance No.2 Medium showing upper and lowercase text with numbers and punctuation in black on a white background.
Font specimen of IBM Plex Sans Medium showing upper and lowercase text with numbers and punctuation in black on a white background.
Business card featuring a maroon logo with geometric design and contact information for a managing partner at Georgiou Partnership LLP.
Abstract brochure design for Georgiou Partnership featuring geometric shapes, vivid colors, and branding elements.
Abstract geometric art posters featuring colorful architectural designs and "Georgiou Partnership" logo.
Black and white photo of a smiling woman in a dark blazer, standing with folded hands in front of a striped wall.
Man in a suit with hands in pockets, standing against a striped wall, black and white photo.
Man in a suit standing with arms crossed against a wall, black and white

Corporate photography by the inimitable Harold de Puymorin

Black and white portrait of a bald man in a suit, standing with arms crossed against a striped wall.
Smiling person in a suit with arms crossed, standing against a vertical striped wall background in black and white.
Person in a business suit smiling, standing in front of a striped background.
Black and white photo of a man in a suit standing in front of a paneled wall.
Brochure with table of contents, leadership section, and profiles
Georgiou Partnership stationery and business card design featuring a letterhead, envelope, business card, and logo in maroon and white color scheme.
Four professionals in a garden setting, black and white photo

Impact

“BrandCraft genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the ‘discovery process’ you learn a great deal about your own business including your place in the market you operate in.

With these valuable data and insights Adam Charlton takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”

Phillip Georgiou, Managing Partner, Georgiou Partnership

Next project

The image shows a purple sign with the word "MOTI" in bold black letters mounted on an exterior wall. Shadows of tree branches are visible on the wall, and the bottom section shows reflections on a glass window.