Moti Coffee — Food & Drink

Italian-inspired cafe concept

Inspired by the warmth of Italian coffee culture, Moti Coffee is a new playful cafe concept. We were approached by the founders to imagine a bold, fresh brand identity for Moti Coffee.

The identity takes the form of a bold, rounded wordmark in combination with three mascots and three joyful colours.

Project team
– Adam Charlton
– Shirley Tin

Collaborators
– Dustin Holmes, Illustrations

Three characters in line drawing with coffee equipment walking towards the right in black on white background.
Bold black letters spelling "MOTI" on a light purple background.
The word 'MOTI' in bold black letters on a light blue background.
Bold black letters spelling "MOTI" on a green background.

We paired the logomark with the expressive and individual Ohno Softie and Founders Grotesk type families.

Font specimen of Founders Grotesk showing upper and lowercase text with numbers and punctuation in black on a white background.
Font specimen of Ohno Softie showing upper and lowercase text with numbers and punctuation in black on a white background.
A building wall with a purple sign reading "MOTI" in black letters, and a window below reflecting outdoor scenery and shadows.
Person holding a cardboard drink carrier with "MOTI" label, containing two cups, walking on a street.
Illustration of three people interacting holding coffee equipment, with green background.
Three lavender coffee cups with white lids lined up. The first cup is partially obscured with letters, the second cup features a logo saying 'Coffee & Company,' and the third cup displays the text '+852 2294 5678 1 Peel St, Central, HK.'
A-frame sign outside a building displaying a drawing of a person walking with a drum and the text 'MOTI'.
Three circular illustrations against a dark background. Each circle features a person with a coffee-related theme: a person with a drum in a green circle, a person juggling coffee beans in a purple circle, and a person with a large coffee carafe in a blue circle. The text 'Coffee & Company' encircles each illustration.
Espresso machine making coffee into a purple paper cup on a drip tray.
Three green coffee cups, one with "mooi" in black letters, another with "Coffee & Company" and a logo, the last with contact details and address.
Open sandwich with roasted tomatoes and microgreens on whole-grain bread, placed on a plate with paper labeled 'MOTI'.
Person holding a smartphone displaying a cartoon character under the word "Moti" while also carrying two takeaway coffee cups in a cardboard holder on a gray tiled surface.
Business cards for "Moti Coffee & Company" with green and blue designs, featuring playful font, illustrations of people with coffee items, and contact details like email, phone number, and address in Hong Kong.
Brown paper bag sealed with two stickers, one blue and one purple, displaying illustrations of people and the text 'Coffee & Company'.
Illustration of business branding materials featuring a person holding a giant coffee spoon, labeled 'MOTI Coffee & Company' with contact details on various cards and letterhead.
Stack of business cards for Moti Coffee & Company featuring a minimalist illustration and contact information.
Glass of water with a dried citrus slice on a blue coaster, surrounded by green, purple, and white coasters each labeled "Coffee & Company," on a marble surface.
Design of three blue coffee cups labeled "Coffee & Company," with typography and logo details on a black background.
Top view of a croissant on a plate with branded paper, a minimalistic letterhead with the name "MOTI," and a drink on a coaster with an illustration and text mentioning "Coffee & Company."

Unrealised client concept project
Illustration credit: Dustin Holmes

Next project

Two business cards on a textured stone surface with shadow; one card shows contact information, the other is blank on the visible side.