Georgiou Payne Stewien — PROFESSIONAL SERVICES

Visual identity for a commercial law practice

GPS is a Hong Kong-based commercial law firm. Founded by three highly experienced and respected lawyers, GPS represents the partnership of Phillip Georgiou, Sonny Payne, and Brett Stewien.

We worked alongside the founders to create an identity that aligns with their partner-led practice, price transparency, and their modern approach while practicing in a traditional industry.

We uncovered three core values that were then developed into visual metaphors

Credibility – Simplicity
Transparency – Refined
Innovation – Data-led

The logomark is built from a simple 2x3 grid, forming the impression of the firms initials through broken semi-circles and straight paths.

The result is a balanced and minimalist logomark that frames the firms name. The logo is designed to translate concepts of structure, trustworthiness and the firms modern approach to law.

Sunrise over misty mountains with logo and text "Georgiou Payne Stewien LLP" overlayed.

The primary colour palette is inspired by the iconic bright red hues of the Hong Kong visual landscape.

Hong Kong cityscape at night with red-sailed junk boat and illuminated skyscrapers
Vertical stripes in burgundy, red-orange, dark gray, black, and white.
Browser tab with Georgiou Payne Stewien LLP logo and URL gpslegal.asia.

We paired the custom designed logotype with the Roboto type family for its tall stance and but geometric details.

Font specimen of Roboto Medium
Font specimen of Roboto Light
Set of business cards for Georgiou Payne Stewien LLP, featuring logos and contact details, in black, red, and white color schemes.
Flat lay of professional stationery design for a law firm, featuring a letterhead, envelope, and business cards with the logo "Georgiou Payne Steweien LLP" and contact details in a modern, minimalist style.
Set of four capability statement cards for Georgiou Payne Stewien LLP, featuring cityscapes and landscapes with titles highlighting areas of expertise in disputes, compliance, investigations, and insolvency.
Row of brochures with cover images of cityscapes and landscapes, titled "Capability Statement" for a firm specializing in disputes, compliance, investigations, and insolvency.
Profile card for Georgiou Payne Stewien LLP, a law firm in Hong Kong specializing in transactions and dispute resolution in Asia-Pacific. Features a mountain landscape header and 1,094 followers."
Tablet displaying a webpage for Georgiou Payne Stewien LLP, a Hong Kong-based law firm. The page highlights their value proposition, legal services, and specializations. A scenic image of mountains and a sunrise is featured below the text.
Image of a brand guideline document layout featuring logo designs, color schemes, typography samples, image usage examples, and corporate identity elements. It includes specifications for colors and fonts, alongside various images and report cover designs for branding consistency.

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