HIR Studio — Creative

Unifying a unique commercial and residential architecture practice

HIR Studio is an architectural and spatial design agency. Following a period of growth, we were tasked with repositioning the practice and to create an identity which resonates with both corporate and private clients.

Ko Shan Theatre

Private residence

West Kowloon

Private residence

Modern bookshelf with wooden slats, featuring books and a potted plant on a dark backdrop.
Modern lobby with a red and silver reception desk, curved staircase with glass railings, and a sign marked 'Cloakroom' in both English and Chinese.
Person sitting on a window seat next to white blinds, holding a book, with a glass pitcher containing dry branches.
Modern building with glass facade, surrounded by scaffolding and trees, located in an outdoor park area with a clear blue sky.

HIR Studio creates meaningful and engaging spaces that enrich communities through an innovative, insight-led approach.

The studio works with two types of clients, public spaces and private residences. We were tasked with bringing these two business positions under one identity. Through our strategic approach and interviews with the team, we uncovered three core brand values:

— Community
— Innovation
— Craft-driven

Child playing with kinetic wind turbine model display at indoor exhibit.

— Improving the lives of local community

Modern pavilion with circular green ceiling louvers, people interacting, and children playing; surrounded by trees and park setting at sunset.

— Process through research and technology

Person working on weaving a rattan piece in a workshop.

— Identifying HIR Studio as a craft-driven practice

The new identity has a function-led aesthetic, based on a grid. Inspired by materiality, geometry and the studio’s critical approach.

Grid of abstract geometric patterns and designs with letters H, I, R, S in various arrangements and styles, displayed against a dark background.

— Logo development overview

The new brand is an expression of the brand’s core values. The structural, building-block geometric form illustrates the rigorous, detailed and insightful approach. The highlighted, contrasting ‘S’ illustrates the socially-collaborative approach of engaging local communities in their projects.

"HITR5" text logo on orange and white background.
"HOT" and "RES" text logo, black and white with orange accent.
Stack of business cards with orange and black design on textured surface.
Business card on woven chair in sunlight.
Two business cards on a woven surface; one orange with letters 'H' and 'R', and one white card with contact details and Chinese text.
Minimalist business stationery set with letterheads, envelopes, and business cards in black, white, and orange colors featuring the logo "HRI."
Open book displaying modern interior design photos, featuring minimalist furniture and decor.
Minimalist stationery set with letterhead, business cards, and envelope featuring black and orange design elements on a dark background.
Website interface with circular abstract designs, navigation options including "Info," "News," "Projects," "People," "Contact," "Studio," and a colorful background pattern.
Black tote bag with white letters "H", "I", and "R" on a stairway
Brand guidelines spread for HIR Studio featuring logo variations, color specifications, typography styles, and stationery design elements.

With thanks to Irene and Howard for trusting us with the vision for your studio. We’re so excited to see HIR Studio continue to grow and take on larger challenges.

Next project

Four business capability statement brochures in different colors, each featuring images of urban and natural landscapes, with text about disputes, compliance, investigations, and insolvency. The company logo includes the name 'Georgiou Payne Stewien LLP.'