Foxpoint Search — PROFESSIONAL SERVICES

Visual identity for a Sydney-based, corporate transformation consultancy

An existing recruitment agency client reached out to us to help craft a new positioning for their expansion into the Australian market. Along with the new geography, the leadership team wanted to focus the new venture on technology and fintech recruitment.

For the new brand, we felt that the new location and service focus presented the company with an opportunity — to create a brand specifically for their new niche.

We helped leadership understand that as the new brand’s positioning was to focus on the fintech and technology sectors, the brands would be known for two industries, and two locations. It made sense to separate the new brand, which could then have more of a modern aesthetic and build local-SEO benefits to its operating area.

— A personal approach to recruitment

— Technology-focussed, senior roles

— Roles across data, cloud, transformation

— The teams curious nature in their clients

Close-up of hands typing on a laptop keyboard.
Woman sitting at a wooden table holding a tablet and smiling, wearing a gray sweater, against a dark textured wall.
A red fox with pointed ears and a bushy tail in a forest.
Dashboard displaying website metrics with graphs on load time, bounce rate, page views, and sessions in a dark-themed interface.

The geometric, angular fox icon along with the bright green subtly illustrates the company’s fintech-focussed recruitment practice.

The fox shape, constructed from a grid, uses the arrow shape to carry the eye upwards and forwards through the logo, communicating Foxpoint’s energy.

Foxpoint Search logo with geometric design on dark blue background.
Logo of Foxpoint Search with geometric design on a dark background.

— Master lockup

Abstract green and blue geometric shapes on a dark blue background.
Geometric fox logo on a dark green background.

— Recognisable at tiny scale

— Brand symbol

We chose Geograph typeface to compliment Foxpoint Search’s identity.

Geograph Medium font showcasing uppercase and lowercase alphabets and numerals.
Geograph Light font displaying uppercase and lowercase letters, numbers, and punctuation.
A screenshot of a desktop application interface titled "Foxpoint Search" with a direct messages list featuring names and corresponding fox avatars. The sidebar includes options for Slack Connect and More. The application has standard window controls and a dark theme.
Four presentation slides with geometric designs on dark backgrounds. Top left slide titled "Introduction", top right "Proposal", bottom left "Co-investment Associate Map", and bottom right "Status Report". All labeled "Foxpoint Search," date "September 16th 2022," and "Facebook."
Professional profile card with a circular profile picture of a man, background with the Foxpoint Search logo. Text includes "Justin Hunting, Director, Foxpoint Search, Sydney, New South Wales, Australia," and logos for Foxpoint Search and University of Bristol. Buttons below for "Pending," "Message," and "More."
Three image panels for a Senior Data Analyst position at Foxpoint Search feature skills including financial services, HR, payroll analytics, and tools like Tableau and Python. Contact information for a person named Justin Hunting is included.
Abstract blue and green gradient logo resembling an atom on a black background.

Data

Two stylized overlapping clouds with a gradient of blue, purple, and green on a black background.

Cloud

Abstract geometric shape with blue and green gradients on black background

Transformation

Business cards for "Foxpoint Search" with contact details for "Justin Hunting, Director." The cards have a sleek, modern design with black, white, and green colors, placed on a minimalistic gray background.
Business cards displaying the logo and name 'Foxpoint Search' with a geometric design in green on a dark background.
Corporate stationery set including a letterhead, envelopes, and business cards with the "Foxpoint Search" logo and branding design on a dark background.
Various digital tablets displaying brand guidelines for "Foxpoint Search," including namecards, typefaces, color specifications, and template designs.

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