  
BrandCraft is a Hong Kong-based branding agency, building brands for the competitive world of tomorrow.

We are a small but mighty branding agency, driving positive change through brand creation, transformation and corporate partnership.

Brand Creation
— We help founders craft distinctive, future-proof brands that embody their vision and form authentic connections.

Transformation
— Through our strategic approach to repositioning and rebranding, we support established companies as they adapt to the changing world.

Corporate Partnership
— We help market leaders build brand equity through various services, including sub-brand design and corporate communications.

Learn More

Selected work

Case Studies

Humantics
Transformative ambition

2025 · Professional Services

JaneClare
Championing the science of natural skincare

2025 · Fashion & Beauty, Retail

School of Computing & Data Science
Empowering changemakers for HKU

2024 · Education, TECHNOLOGY

Corporate Partners
Branding & design support

2015 > 2025 · Finance, Retail, Destination

You’re in great company; for over a decade, we’ve been helping founders and established firms build visual identities that drive growth in challenging markets.

“We’re already using the brand templates, and we’re absolutely blown away by the design language you’ve created. Everything is incredibly intuitive, cohesive, and works seamlessly together. It’s been such a pleasure collaborating with you on this, and your delivery exceeded (our already high) expectations!”

Amelia Smith, Partner
Humantics
“I was a bit overwhelmed when I read the case study of our rebranding journey. BrandCraft injected new life into our brand. Adam and Shirley have a Western perspective but also fully understand the Hong Kong culture, which we needed for our brand refresh. It's been a wonderful journey, and we have received numerous positive feedback from our friends and clients. Thank you, Adam”

Anthony Tong, Managing Partner
Robin Bridge & John Liu
“BrandCraft genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the discovery process you learn a great deal about your own business including your place in the market you operate in. With these valuable data and insights, Adam takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”

Phillip Georgiou
Managing Partner, Georgiou Partnership
“The new brand and logo received overwhelming praise from the client’s membership, who complimented the modern look and feel. BrandCraft delivered materials that grabbed attention while articulating ideas to non-native English speakers without words. Their reliability stood out.”

Noeleen O’Hara
Communications Manager, ASTP
“It was a pleasure to collaborate with Adam and Shirley from BrandCraft. They were incredibly responsive and helpful throughout the entire process. They are passionate, kind individuals with a lot of energy which made the experience enjoyable. Their professionalism and dedication shone through, and we truly valued their hard work and commitment.”

Tina Shum
Founder, Raw Lily
“I have been collaborating with BrandCraft for some years now, I love their vision & sense of creativity and flexibility. from website to logo branding and designing my photography books, they have always nailed what I had in mind, adding their touch. I couldn't recommend them enough. I am also working on new projects and will definitely ask them to help me again!”

Harold de Puymorin
Founder, HDP Photography
“We are thrilled we took the opportunity to work with BrandCraft. BrandCraft helped us tell our story in a concise, long-lasting way that our colleagues and customers can equally get behind and champion as we grow. The team pushed us to be critical of our brand, and ambitious in our vision, and the whole team enjoyed the process.”

Daniel Nalesnik
Founder, Hack Chinese
“We gave BrandCraft quite a difficult brief - to create a new brand for our online education business which would be modern, meaningful and appealing to both our learners as well as our corporate clients. BrandCraft rose to the challenge with a robust design process and a very thoughtful approach to their work. We are absolutely thrilled with our new brand and have only had positive feedback from our learners, corporate clients, partners and instructors.”

Bhavneet Chahal
CEO, GoSkills

Blog Posts

A Year for Freedom, Energy & Transformation 🐎

Feb 16, 2026

Insight

A Year for Freedom, Energy & Transformation 🐎

Feb 16, 2026

Insight

Yet again, we find ourselves approaching CNY in the thick of some wonderful projects. And yet again, I find myself reflecting on the last year.

Feb 16, 2026

Insight

Apr 2, 2025

News

HKU CDS Featured on The Brand Identity

Apr 2, 2025

News

Our identity for The University of Hong Kong, School of Computing & Data Science is featured on The Brand Identity.

Apr 2, 2025

News

Branding Process — HKU, School of Computing & Data Science

Mar 6, 2025

Insight

Branding Process — HKU, School of Computing & Data Science

Mar 6, 2025

Insight

One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.

Mar 6, 2025

Insight