Future-proof brands aren’t just seen.
They’re believed.
BrandCraft is a Hong Kong-founded branding agency that brings a critical approach, grounded in research and shaped by a commitment to the craft of brand building.
Case Studies
Combining collaboration, strategy and craft.
GBA International Clinical Trial Institute
GBAICTI is a government-backed, academically operated institute designed not just to conduct research, but to genuinely transform the conditions under which research happens.
Year
2026
Category
HealthCARE
Service
Logo Design, Identity System, Guidelines, Strategy, Website Design
School of Computing & Data Science
Empowering changemakers for the University of Hong Kong, the region’s longest-established higher education institute.
Year
2024
Category
Education
Service
Logo Design, Identity System, Illustration, Guidelines, Motion, Strategy
Humantics
Transformative ambition: Bridging boardrooms and factory floors, a brand that turns worker wellbeing into real-world business resilience.
Year
2025
Category
Professional Services
Service
Logo Design, Identity System, Guidelines, Strategy
JaneClare
Championing the science of natural skincare, JaneClare stands for clean without compromise. Our rebrand put purity and performance front and centre.
Year
2025
Category
Fashion & Beauty
Service
Logo Design, Identity System, Illustration, Guidelines, Naming, Packaging, Strategy
Client Relationships
You’re in great company.
Client Stories
A shared ambition for better brands.
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“The result feels engineered rather than decorated, which is exactly right for who we are. They captured who we are as a manufacturing partner to world-class brands.”
Leonard Cheung
Executive Director, MS Group -
“The new logo and packaging system have been exceptionally well received by our clients. The rebrand has been instrumental in supporting our continued growth.”
Angela Lee
Founder, JaneClare -
“BrandCraft helped us tell our story in a concise, long-lasting way that our colleagues and customers can equally get behind and champion as we grow.”
Daniel Nalesnik
Founder, Hack Chinese -
“Four years later we remain delighted with it; the colours are so expressive and the design so versatile that ASTP is now easily recognisable worldwide.”
Noeleen O’Hara
Communications Manager, ASTP