theOrigo — PROFESSIONAL SERVICES, CREATIVE & CULTURE

Simplicity by design

Background

theOrigo provide web design and development services for large corporate and educational organisations in Hong Kong. With a focus on simplifying complex, multi-layered user-journeys, theOrigo are experts in their field. With a team of over 50 individuals, across front end and UX designers, developers and project managers, theOrigo put equal focus on aesthetic value and functionality.

Expression

Our custom logotype for theOrigo aims to communicate both the creative and technical capabilities fo the team. Created from geometric forms with emphasis on the circular structures, the mark is a strong, unified logomark.

Building from the custom logotype we created a visual language for theOrigo. The grid represents structure and theOrigo’s pragmatic approach to their work. The archs have infinite possibility for combination, illustrating the creativity behind each project.