XHE Jewellery — Fashion & Beauty, Retail

Brand identity for a new menswear fine jewellery brand

XHEs’ founder, reached out to us to help create the complete brand identity for her new fine jewellery brand. We aimed to create a brand that complimented the product aesthetic.

Sunlight filtering through a dense forest with tall trees and moss-covered ground.
Close-up of weathered tree bark with textured grooves and patterns
Close-up of tree trunks with textured bark in a black and white photo.

The woodgrain-inspired jewellery pieces is reflected in the logomark details and the embossed print textures.

The image features the letters XHE in a white, geometric font, aligned with pink design guide lines on a dark background.
Abstract geometric pattern with black, white, and purple design featuring intersecting lines and a central "X" shape.
Two business cards on a textured stone surface, one showing contact information and the other blank with an embossed logo.
Open book standing on concrete block, with clay pots in the background and sunlight casting shadows, showcasing a textured cover design.
Person holding a gray book with text and texture pattern on the cover, next to large clay pots.
Stack of three gray cardboard boxes with embossed logos
Gold abstract geometric earring on white textured background.
Black and white image of two metallic rings partially embedded in textured clay, featuring the XHE Jewellery logo and website URL at the bottom.
Modern silver ring on cracked earth background
Close-up of tree bark texture with text overlay describing jewelry inspired by nature's unique organic shapes and imperfect angles.
Gray cardboard boxes stacked with embossed logo, XHE
Two textured gold bracelets on a white textured background with brand name XHE and website link xhe-jewellery.com.
Gold jewelry including rings and bracelets on a textured background with dark rocks.
Close-up view of tree bark textures with the text 'Textural Exploration.'
Silver textured bracelet on cracked gray surface
Embossed letters XHE on textured paper background
Gold earrings on textured gray stone background.
Rustic wooden textured background with text "Handmade & Sustainably Mined," logo and username @xhe.jewellery at the top.
Collection of silver rings displayed on textured white surface
Gold textured rings on cracked brown surface, XHE Jewellery logo, website link displayed.
Collage showcasing XHE jewellery, emphasizing handmade and sustainably mined pieces. Images include organic-shaped gold and silver jewelry on textured backgrounds, with text promoting textural exploration and uniqueness inspired by nature. Website URL: xhe-jewellery.com.

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