XHE Jewellery — FASHION & BEAUTY, RETAIL

Brand identity for a new menswear fine jewellery brand

Background

XHEs’ founder, reached out to us to help create the complete brand identity for her new fine jewellery brand. We aimed to create a brand that complimented the product aesthetic.

Expression

The woodgrain-inspired jewellery pieces is reflected in the logomark details and the embossed print textures.