Studio Services
We transform businesses into compelling, future-proof brands that people trust.
What we do
We believe your brand is the combination of your visual expression, unique story, and purpose. Our strategic approach deeply considers how these pieces come together to build the most compelling brand.
Brand Creation
We help our clients create brands & sub-brands
Rebranding
We reposition & rebrand corporate firms
DTC
We build and launch direct-to-consumer brands
Campaign
We grow awareness through brand campaigns
How we work
Whether we’re rebranding existing organisations, or creating a brand from the ground up, we approach every engagement through our critical purpose-led framework.
Discovery & Strategy
During the discovery and brand strategy phase, we uncover your brand’s positioning, personality, core values, vision, and mission and turn it into a plan to build a brand with a purpose, that fosters a loyal following.
Visual Identity
We transform the discovery and strategy into the brand’s visual language. Through a series of concept and revision phases, we craft the brand identity.
Future-proofing
In this final phase, we future-proof your brand with concise, easy-to-follow brand guidelines. Spanning digital and print, we evolve your visual identity into a suite of on-brand touchpoints for your new brand.
Clients
Often, we work directly with company founders to create their brand. We also work with existing brands to reposition and communicate their identity in a more compelling way.
We’ve helped Marriott International launch a visual identity for their new global wedding brand.
We have a 3+ years ongoing partnership with HKEX, working with them on a huge range of touchpoints, campaigns and launches.
A household brand with a global market penetration of 67% we worked with Colgate on a new product launch across Asia.
We worked with J.P.Morgan during a three-year partnership as brand guardians. We helped role out a new visual identity across APAC.
We helped Sino Group with brand identities and campaigns across their portfolio of residential and commercial real estate.
Helping Swire Properties launch campaigns and identities across their portfolio of brands.
Working with the Fair Trade board of directors, on a refreshed visual identity.
Positioning and visual identity for InvestHK, for their new Family Office.
During our two-year partnership with Pacific Place we helped to craft their new image, revitalising the iconic mall as Hong Kong’s premier luxury retail destination.
We created and positioned a visual identity for the new launching, Centre of Oncology and Immunology.
We consulted for PIMCO, helping on the refreshment of a number of brand touchpoints, across digital and print.
We helped Quality Healthcare launch a new initiative, through a compelling brand campaign.
We worked with RBJL, the renowned intellectual property law firm, rebranding their trademark in time for their 40th anniversary.
We helped TSL launch a new Hong Kong-wide, brand campaign.
We partnered with the founder of Barker Partners on a new visual identity for Hong Kong-based recruitment company.
We helped Bakehouse launch their brand in 2018, before they went on to become the Hong Kong icon.
Working with the founders to help create the identity for a new Italian cafe concept.
We were honored to help refresh the iconic Hong Kong destination brand, Gold Coast for Sino Group.
Brand identity for the education platform, Hack Chinese.
ASTP are a knowledge transfer NGO, based in the Netherlands who we helped rebrand following a merger.
Positioning, trademark and visual identity for GPS, the Hong Kong-based commercial law firm.
New name, trademark, visual identity for Foxpoint Search, the corporate transformation consultants.
GoSkills is an e-learning platform providing software training courses. We helped rebrand GoSkills into a dynamic, bold, and professional SAAS product.
Butler, a property servicing disruptor, reached out to us to help with positioning and visual identity.
Our Leadership
We’re a small but ambitious team working with clients of all sizes and industries. Our small size enables us to work closely and ensures our clients always work directly with our partners, Shirley and Adam.
Adam Charlton
Founder & Creative Director
Adam has over a decade of branding agency experience across multiple markets. Originally from the UK, he began his career after relocating to Hong Kong in 2012. Adam holds a Masters degree in Design and Critical Practice from Goldsmiths University of London.
Shirley Tin
Design Partner
Shirley brings a wealth of experience as a brand and digital designer. Shirley holds a BA (HONS) from The Hong Kong Polytechnic University. Shirley is fluent in Cantonese, Mandarin and English.