About / Services / Programmes / Purpose / Testimonials
Transformation for the brands of today and tomorrow.
We’re a small but ambitious team working with clients of all sizes and industries. Our small size enables us to work closely and ensures our clients always work directly with our partners, Shirley and Adam.
Adam Charlton
Founder &
Design Director
LinkedIn
Shirley Tin
Design Partner
LinkedIn
Adam has over a decade of branding experience across multiple markets. Originally from the UK, he began his career after relocating to Hong Kong in 2012. Adam holds a Master's in ‘Design and Critical Practice’ from Goldsmiths University of London.
Shirley brings a wealth of experience as a brand and digital designer. Shirley holds a BA (HONS) from The Hong Kong Polytechnic University. Shirley is fluent in Cantonese, Mandarin and English.
Programmes
🎨 Brand Creation
We help founders craft distinctive visual identities that embody their vision and form authentic connections.
🦚 Transformation
Through repositioning and rebranding, we support established companies as they adapt to the changing world.
💫 Corporate Partners
We help market leaders grow brand equity through design services across campaign, print and digital.
Services
Brand Strategy
Branding & Design
Communications
Web, DTC & E-commerce
Emerging Tech
Content
Select clients
Colgate
Fair Trade
Hong Kong Stock Exchanges
InvestHK
J.P.Morgan
Marriott International
Quality Healthcare
Sino Group
Swire Properties
The University of Hong Kong
TSL
Brand Strategy
Whether we’re rebranding existing organisations, or creating a brand from the ground up, we approach every engagement through our critical purpose-led framework. We uncover your brand’s positioning, personality, core values, vision, and mission and turn it into a plan to build a brand with a purpose.
Visual Identity Design
Your brand is the combination of its unique visual expression, story and purpose. Our strategic approach deeply considers how these pieces combine to build the most compelling proposition. We transform our brand strategy into the brand’s visual language. Through a series of concept and collaborative revision phases, we design the new brand identity system.
Communications
In this final phase, we future-proof your brand with concise and easy-to-use brand guidelines. Spanning digital and print, we evolve your visual identity into a suite of on-brand touchpoints and templates for your new brand.
Clients
Often, we work directly with company founders to create their brand. We also work with existing brands to reposition and communicate their identity in a more compelling way.
Visual identity for their new global wedding brand, ‘Marriott Weddings’.
Brand support since 2020, global campaigns and product launches.
New product launch across Asia.
Three-year brand guardianship and design support engagement.
Brand identities and campaigns across their portfolio of brands.
Brand identities and campaigns across their portfolio of brands.
Refreshed visual identity.
Positioning and visual identity for InvestHK, for the new Family Office.
Revitalising the iconic mall as Hong Kong’s premier luxury retail destination.
Two branding projects – ‘School of Computing and Data Science’, and the ‘Centre of Oncology and Immunology.’
Brand consulting including refreshment of a number of brand touchpoints, across digital and print.
Launching a new initiative, through a compelling brand campaign.
Rebranding in time for their 40th anniversary.
Hong Kong-wide, brand campaign.
Creating the original brand for their launch in 2018.
Rebrand for the iconic Hong Kong destination brand.
Brand identity for the education platform.
Rebranding the Netherlands-based not-for-profit following the merger.
New name, trademark, visual identity for the corporate transformation consultants.
Rebranding into a dynamic, bold, and professionally positioned SAAS offering.
Testimonials
We work with clients of all size, across most categories of industry including three clients in the Fortune 500. We sincerely believe that our client’s success, is our success and we value the relationships we build.
— Tone-of-voice