About
We’re a small and ambitious practice with a critical approach to brand identity design.
Approach
It’s a wild world out there, and it’s moving faster than ever. We believe compelling, future-proof brands are built on three core principles.
Clarity
We’re curious about what makes your business matter. By listening closely and asking the right questions, we find the clarity to build a brand with purpose.
Craft
We’re dedicated to the craft of brand building. Meticulous in our approach, we care about every detail of how your brand looks, feels and works.
Care
We’re personally invested in the work and the people behind it. Small by design, we work directly with you and bring the right skills to each project.
Leadership
Established in Hong Kong in 2015, BrandCraft is an independent branding agency led by husband-and-wife team Adam Charlton and Shirley Tin. We work directly with our clients and stay hands-on from the first conversation through strategy, design and launch.
Our experience spans new ventures, established businesses and public institutions, including HKEX, AIA, The University of Hong Kong and InvestHK. We help organisations define what they stand for, create their visual identities and put them to work.
Adam Charlton
Creative Director
Originally from the UK, Adam began his branding career after moving to Hong Kong in 2012. He brings over a decade of experience across multiple markets and holds a Master’s in Design and Critical Practice from Goldsmiths, University of London.
adam@brandcraft.hk
Shirley Tin
Project Director
Shirley brings extensive experience in brand identity and digital design. A graduate of The Hong Kong Polytechnic University with a BA (Hons), she works fluently in Cantonese, Mandarin and English, helping clients communicate across languages and cultures.
shirley@brandcraft.hkProblems We Help Solve
You can’t explain what makes you different
Through brand strategy and positioning, we help you define what you stand for, who you’re for and why people should choose you.
Your logo gets overlooked
We design distinctive symbols and wordmarks with the character to stand out and the versatility to work wherever your brand appears.
Your brand looks different everywhere
We bring everything together through a coherent visual identity, giving your team the tools to keep your brand recognisable as it grows.
You’ve outgrown your brand
We help you rebrand with purpose, keeping what people value while creating an identity that reflects the business you’ve become.
You have something to say, but it’s getting lost
From presentations and publications to packaging, we turn complex information into clear communications that feel unmistakably yours.
Your website doesn’t do you justice
We design and build websites that express your brand, make your offer easy to understand and help people take the next step.
Holistic Brand Building
