We transform businesses into compelling, future-proof brands.
Specialising in branding & visual identity design, we’ve been helping companies communicate their stories since 2012.
We work across three core programmes:
🎨 Brand Creation¹
We help founders craft distinctive visual identities that embody their vision and form authentic connections.
🦚 Transformation²
Through repositioning and rebranding, we support established companies as they adapt to the changing world.
💫 Corporate Partnership³
We help market leaders grow brand equity through design services across campaign, print and digital.
Selected work
HKU School of Computing & Data Science
Empowering changemakers at HKU
JaneClare
Championing the science of natural skincare
Raw Lily
Framing pure wellness
Fair Trade Hong Kong
Communicating four core values
We help founders create new brands
We reposition & rebrand established businesses
We help market leaders connect & grow
One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.
Expanding on our unwavering commitment to craft in this era of emerging automated tools and AI-generated visuals.
As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.
Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.
Deep-dive into our strategic approach to brand building.
A great brand strategy can humanise an organisation, build trust and foster a loyal following.
Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.
In this series, we explain the approach and process we bring to every branding project.
As with every project we undertake, this was a completely unique process.
Japan’s prefecture flags can teach us a great deal about branding and visual identity design.
An overview of our four-stage branding process.