Building brand futures for the competitive world of tomorrow.

BrandCraft is an independent branding agency based in Hong Kong. Small but mighty, we drive positive change through brand creation, transformation and corporate partnership.

Brand Creation¹
— We help founders craft a distinctive, future-proof visual identity that embodies their vision and forms authentic connections.

Transformation²
— Through repositioning and rebranding, we support established companies as they adapt to the changing world.

Corporate Partnership³
— We help market leaders grow brand equity through various services, including sub-brand design and corporate communications.

Selected work

HKU CDS Prospectus

School of Computing & Data Science
Empowering changemakers for HKU

2024 · Education, TECHNOLOGY

JaneClare
Championing the science of natural skincare

2025 · Fashion & Beauty, Retail

Raw Lily
Framing pure wellness

2024 · Retail

Corporate Partners
Branding & design support

2015 > 2025 · Finance, Retail, Destination

You’re in great company; for over a decade, we’ve been helping founders and established firms build visual identities that drive growth in challenging markets.

Blog Posts
HKU CDS Featured on The Brand Identity
News
HKU CDS Featured on The Brand Identity
News

Our identity for The University of Hong Kong, School of Computing & Data Science is featured on The Brand Identity.

News
Branding Process — HKU, School of Computing & Data Science
Insight
Branding Process — HKU, School of Computing & Data Science
Insight

One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.

Insight
Why Craft Matters More than Ever in Brand Building
Insight
Why Craft Matters More than Ever in Brand Building
Insight

Expanding on our unwavering commitment to craft in this era of emerging automated tools and AI-generated visuals.

Insight
Brand Resilience is Essential for Hong Kong Businesses
Insight
Brand Resilience is Essential for Hong Kong Businesses
Insight

As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

Insight
Brand-Building in Brave New Worlds
Insight
Brand-Building in Brave New Worlds
Insight

Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.

Insight
Brand Building 101 — Discovery & Brand Strategy
Insight
Brand Building 101 — Discovery & Brand Strategy
Insight

Deep-dive into our strategic approach to brand building.

Insight
20 Questions Critical to Brand Strategy
Insight
20 Questions Critical to Brand Strategy
Insight

A great brand strategy can humanise an organisation, build trust and foster a loyal following.

Insight
When is The Right Time to Rebrand?
Insight
When is The Right Time to Rebrand?
Insight

Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.

Insight
Brand Building 101 — Process Overview
Insight
Brand Building 101 — Process Overview
Insight

In this series, we explain the approach and process we bring to every branding project.

Insight
Case Study — Rebranding RBJL
Insight
Case Study — Rebranding RBJL
Insight

As with every project we undertake, this was a completely unique process.

Insight
HBO → Max Rebrand
Insight
HBO → Max Rebrand
Insight

Thoughts on the much-discussed, HBO rebrand.

Insight
How to Design an Iconic Logo?
Insight
How to Design an Iconic Logo?
Insight

Waxing lyrical about all things about logo.

Insight
The Challenges Tesla Faces in 2023
News, Insight
The Challenges Tesla Faces in 2023
News, Insight

Adam talks to Campaign Asia about the challenge Tesla faces in 2023.

News, Insight
What Japan’s prefecture flags teach us about great logo design
Insight
What Japan’s prefecture flags teach us about great logo design
Insight

Japan’s prefecture flags can teach us a great deal about branding and visual identity design.

Insight
Hey BrandCraft, what's your design process?
Insight
Hey BrandCraft, what's your design process?
Insight

An overview of our four-stage branding process.

Insight
Branding in 2022
Insight
Branding in 2022
Insight

The industry of branding, in 2022.

Insight

Insights & news

Recent work