We transform businesses into compelling, future-proof brands.

Specialising in branding & visual identity design, we’ve been helping companies communicate their stories since 2012.

Our work falls under three core programmes:

🎨 Brand Creation¹

We help founders craft distinctive visual identities that embody their vision and form authentic connections.

🦚 Transformation²

Through repositioning and rebranding, we support established companies as they adapt to the changing world.

💫 Corporate Partnership³

We help market leaders grow brand equity through design services across campaign, print and digital.

Selected work

Collage of images and graphics pinned on blue background including a human eye, vintage computer, virtual reality user, space station, stock chart, building, galaxy, and various scientific symbols and diagrams.
Cardboard box with Raw Lily branding, featuring white abstract plant design, green tape labeled "No Toxins. Just Pure Wellness," and text "No Toxins. No B.S. Just Pure Wellness."

Raw Lily
No toxins. No B.S. Just pure wellness.

Flag with Fair Trade Hong Kong logo waving against blue sky

Fair Trade Hong Kong
Communicating four core values

Stylized geometric design featuring "Georgiou Partnership" and "Credentials Company Name" text on abstract patterned backgrounds. Predominantly uses maroon, teal, and orange colors. Multiple pieces of imagery arranged in a grid layout showcasing branding elements.

Georgiou Partnership LLP
Positioning and identity for the law practice

We help founders create new brands

We reposition & rebrand established businesses

We help market leaders connect & grow

Insights & news

Blog Posts
Branding Process — HKU, School of Computing & Data Science
Insight
Branding Process — HKU, School of Computing & Data Science
Insight

One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.

Insight
Why Craft Matters More than Ever in Brand Building
Insight
Why Craft Matters More than Ever in Brand Building
Insight

Expanding on our unwavering commitment to craft in this era of emerging automated tools and AI-generated visuals.

Insight
Why Brand Resilience is Essential for Hong Kong Businesses
Insight
Why Brand Resilience is Essential for Hong Kong Businesses
Insight

As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

Insight
Brand-Building in Brave New Worlds
Insight
Brand-Building in Brave New Worlds
Insight

Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.

Insight

Recent work

Work - Categories Thumbnails
HKU School of Computing & Data Science
Education, Technology
HKU School of Computing & Data Science
Education, Technology

Empowering changemakers at The University of Hong Kong.

Education, Technology
Carnot Innovations
Technology
Carnot Innovations
Technology

Branding for a data-driven energy management pioneer.

Technology
Raw Lily
Retail
Raw Lily
Retail

An expressive, fun and quirky brand identity for wellness e-commerce rebels.

Retail
Travous
Retail
Travous
Retail

Brand identity for a group travel app.

Retail
Georgiou Partnership
Professional Services
Georgiou Partnership
Professional Services

Positioning and brand identity for the new and specialised law practice.

Professional Services
Moti Coffee
Food & Drink
Moti Coffee
Food & Drink

Brand identity for an Italian-inspired cafe concept.

Food & Drink
XHE Jewellery
Fashion & Beauty, Retail
XHE Jewellery
Fashion & Beauty, Retail

Brand identity for Hong Kong-based, fine jewellery brand.

Fashion & Beauty, Retail
RBJL
Professional Services
RBJL
Professional Services

Rebranding the Hong Kong law firm celebrating its 40th year anniversary.

Professional Services
Design Connects Possibilities
Creative
Design Connects Possibilities
Creative

Campaign identity for the Industrial Designers Society of Hong Kong.

Creative
Foxpoint Search
Professional Services
Foxpoint Search
Professional Services

Positioning, naming, and visual identity for a data, cloud, and business transformation consultancy based in Sydney.

Professional Services
Hack Chinese
Technology
Hack Chinese
Technology

Mandarin made simple.

Technology
HIR Studio
Creative
HIR Studio
Creative

New identity for the Hong Kong-based architectural and spatial design agency, HIR Studio.

Creative
Georgiou Payne Stewien LLP
Professional Services
Georgiou Payne Stewien LLP
Professional Services

Visual identity for a Hong Kong-based commercial law firm.

Professional Services
theOrigo
Professional Services
theOrigo
Professional Services

Visual identity for the well-established digital agency.

Professional Services
HKEX
Finance
HKEX
Finance

Brand development and ongoing support for the Hong Kong Stock Exchange.

Finance
New Century Findings
Fashion & Beauty, Retail
New Century Findings
Fashion & Beauty, Retail

Bringing a contemporary aesthetic through their physical and digital touchpoints.

Fashion & Beauty, Retail

“BrandCraft genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the discovery process you learn a great deal about your own business including your place in the market you operate in. With these valuable data and insights, Adam takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”

Phillip Georgiou

Managing Partner, Georgiou Partnership

View more testimonials