Building brand futures for the competitive world of tomorrow.
BrandCraft is an independent branding agency based in Hong Kong. Small but mighty, we drive positive change through brand creation, transformation and corporate partnership.
Brand Creation¹
— We help founders craft a distinctive, future-proof visual identity that embodies their vision and forms authentic connections.
Transformation²
— Through repositioning and rebranding, we support established companies as they adapt to the changing world.
Corporate Partnership³
— We help market leaders grow brand equity through various services, including sub-brand design and corporate communications.
Selected work
School of Computing & Data Science
Empowering changemakers for HKU
2024 · Education, TECHNOLOGY
JaneClare
Championing the science of natural skincare
2025 · Fashion & Beauty, Retail












Corporate Partners
Branding & design support
2015 > 2025 · Finance, Retail, Destination
One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.
Expanding on our unwavering commitment to craft in this era of emerging automated tools and AI-generated visuals.
As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.
Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.
Deep-dive into our strategic approach to brand building.
A great brand strategy can humanise an organisation, build trust and foster a loyal following.
Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.
In this series, we explain the approach and process we bring to every branding project.
As with every project we undertake, this was a completely unique process.
Japan’s prefecture flags can teach us a great deal about branding and visual identity design.
An overview of our four-stage branding process.
Our identity for The University of Hong Kong, School of Computing & Data Science is featured on The Brand Identity.