About Purpose New Business
Purpose-led brands grow 3x faster than their competition.
Our mission is to help more companies find and communicate their unique purpose.
Purpose-led Benefits
There are three core benefits of building a purpose-led brand over a purely profit- and growth-driven brand. Interestingly, it is the purpose-led brands that grow faster and generate greater returns.
Employee Engagement
Purpose motivates talent and catalyses productivity
When employees believe in their company's purpose, they are more likely to be passionate about their work and to be committed to the company's success. This leads to increased productivity, innovation, and customer satisfaction.
Customer Loyalty
Today’s customers are more likely to engage with marketing that aligns to their values
Customers are increasingly looking for brands that share their values. They want to support businesses that are doing good in the world, and they want to feel good about the brands they choose to buy from.
Profit & Growth
Purpose-led companies grow 3x faster than their competition¹
Studies show that ultimately purpose-led companies are more profitable and grow faster than their competitors by attracting top talent, increasing customer loyalty and driving innovation.
Purpose-profit Relationship
Refocusing a company to be purpose-led improves employee engagement which in turn, drives customer loyalty, builds brand equity and growth.
A more inspired and engaged workforce improves productivity and drives teams to create greater value for the customer. Ultimately, business growth allows you to build your team and create more value.
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” — Richard Branson
Employee Engagement
Employees are increasingly looking for companies that share their values and those that are committed to making a difference in the world. A purpose-led company can offer employees a sense of meaning in their work, which can lead to increased job satisfaction and productivity.
A focus on people also helps attract and retain top talent. Employees want to work for companies that they believe in and that are making a positive impact on the world. A company with a strong purpose can provide its employees with a sense of meaning and purpose, which can lead to increased productivity and engagement.
A strong purpose can be a powerful driver of innovation and success for a company. If you are looking to grow your business, consider developing a strong purpose that will guide your company's strategy and decision-making.
If you plot that a satisfied employee’s productivity level is 100%, an engaged employee’s level is 144%, and the productivity level of an employee that is inspired by and aligned to the purpose of their employer is 225%.²
Purpose-led companies enjoy 40% higher levels of employee retention than their competitors.³
Customer Loyalty
A purpose-led company build stronger relationships with their customers. Customers are more likely to support companies that they believe are making a positive impact on the world. When customers feel like they are part of something bigger than themselves, they are more likely to be loyal to your brand.
79% of consumers are more loyal to purposeful brands. 78% of consumers said they would tell others to buy from their companies and 73% would share content about that company.⁴
Profit & Growth
Transforming into a purpose-led company can directly improve profitability. Studies have shown that purpose-led companies are more profitable and grow faster than their competitors. Purpose-led companies are more innovative, more efficient, and more resilient.
The reality is, purpose-driven brands grow 3x faster than competition.¹
When companies are aligned to a purpose, 80% outperformed the market. Only 32% of non-purpose led brands actually performed better than the market.⁵
Latest projects
Sources
1: Jim Stengel and Millward Brown, Grow 2011
2: Bain & Company 2015
3: Deloitte Insights 2020 Global Marketing Trends Report
4: Cone/Porter Novelli 2018
5: Kantar Millward Brown, 2020