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“As part of our ambitious market expansion strategy, which included the development of our three-story flagship store on Canton Road, we knew our brand needed to evolve. Engaging with Adam and Shirley for our rebranding proved to be an excellent decision.
The new logo design and packaging system they created have been exceptionally well-received by our clients. Their thoughtful approach to balancing our natural ethos with sophisticated design elements perfectly captured JaneClare's essence while elevating our market presence.
The rebrand has been instrumental in supporting our growth as we continue to expand our premium natural skincare offerings in new markets.”
Angela Lee
Founder, JaneClare
“I was a bit overwhelmed when I read the case study of our re-branding journey. BrandCraft injected new life into our brand. Adam and Shirley have a Western perspective but also fully understand the Hong Kong culture, which we needed for our brand refresh.
It's been a wonderful journey and we have received numerous positive feedbacks from our friends and clients. Thank you, Adam”
Anthony Tong
Managing Partner, Robin Bridge & John Liu
“BrandCraft genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the discovery process you learn a great deal about your own business including your place in the market you operate in. With these valuable data and insights, Adam takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”
Phillip Georgiou
Managing Partner, Georgiou Partnership
“We gave BrandCraft quite a difficult brief - to create a new brand for our online education business which would be modern, meaningful and appealing to both our learners as well as our corporate clients. BrandCraft rose to the challenge with a robust design process and a very thoughtful approach to their work.
We are absolutely thrilled with our new brand and have only had positive feedback from our learners, corporate clients, partners and instructors.”
Bhavneet Chahal
CEO, GoSkills
“We are thrilled we took the opportunity to work with BrandCraft. The project began as a website refresh but ended up as a complete rebrand and professionalization of the ‘Hack Chinese’ brand and business.
BrandCraft helped us tell our story in a concise, long-lasting way that our colleagues and customers can equally get behind and champion as we grow. The team pushed us to be critical of our brand, and ambitious in our vision, and the whole team enjoyed the process. They’ve been a fantastic partner from start to end, unified in our project’s success.”
Daniel Nalesnik
Founder, Hack Chinese
“The new brand and logo received overwhelming praise from the client’s membership, who complimented the modern look and feel. BrandCraft delivered materials that grabbed attention while articulating ideas to non-native English speakers without words. Their reliability stood out.
[Update in 2023] After 4+ years we remain delighted with it; the colours are so expressive and the design so versatile that ASTP is now easily recognisable to the knowledge transfer community worldwide.”
Noeleen O’Hara
Communications Manager, ASTP
“I have been collaborating with BrandCraft for some years now, I love their vision & sense of creativity and flexibility. from website to logo branding and designing my photography books, they have always nailed what I had in mind, adding their touch. I couldn't recommend them enough. I am also working on new projects and will definitely ask them to help me again!”
Harold de Puymorin
Founder, HDP Photography
“It was a pleasure to collaborate with Adam and Shirley from BrandCraft. They were incredibly responsive and helpful throughout the entire process.
They are passionate, kind individuals with a lot of energy which made the experience enjoyable. Their professionalism and dedication shone through, and we truly valued their hard work and commitment.”
Tina Shum
Founder, Raw Lily
Work - Categories Thumbnails
Brand identity for a group travel app.