You’re in great company. Explore our identity work, from selected projects to our complete archive.
AIA Group
Design system identity
We collaborated with AIA Group’s brand team to develop the logomark for their new Qi Design System, an initiative designed to improve design consistency across the organisation.
Year
2025
Service
Sub-Brand design
HKEX
Long-term brand evolution partner
Our relationship with HKEX began in 2020 and has grown into a long-term partnership spanning more than 80 strategic brand engagements, supporting the continued evolution of one of Hong Kong’s most recognised organisations.
Year
2020-2025
Service
Brand Transformation
Editorial Design
Information Design
Brand Communications
Photography Direction
The University of Hong Kong
Building identities across the university
Since 2021, BrandCraft has partnered with HKU on a growing number of identity and brand transformation projects across research, education and student engagement.
Year
2021-Present
Service
Visual Identity
Marriott International
Sub-brand creation
In 2017, Marriott International engaged BrandCraft to help implement its global visual identity across Southeast Asia following the acquisition of Starwood Hotels & Resorts.
Year
2019
Service
Visual Identity
Swire Properties
Retail destination branding
Between 2017 and 2020, BrandCraft collaborated with Swire Properties on a series of editorial and communications projects, producing publications and printed materials for one of Hong Kong’s leading property developers.
Year
2017-2020
Service
Visual Identity
J.P. Morgan
Brand stewardship
Following the launch of J.P. Morgan’s global visual identity, we worked alongside the firm’s New York-based creative team to support the rollout of the new brand across Southeast Asia.