Corporate > Fair Trade
Fair Trade — Brand transformation
Fair Trade
Service
Visual Identity
Year
2015
Relationship
Fair Trade Hong Kong appointed BrandCraft to develop a new visual identity that reflected the organisation’s growing role in promoting ethical trade and sustainable business practices across Hong Kong and the wider region.
Working closely with the leadership team, we created a flexible identity system designed to communicate optimism, collaboration and positive commerce, supporting the organisation across print, digital and public engagement.
The project extended beyond a visual identity to include a comprehensive brand system, covering publications, stationery, environmental graphics, digital applications and campaign materials.
Since its launch in 2015, the identity has helped support Fair Trade Hong Kong’s work in advocating for fairer trade practices, connecting businesses, consumers and communities through a clear and recognisable brand.