Corporate > Hong Kong Baptist University
HKBU — Research institute identity
Hong Kong Baptist University
Service
Logo Design
Year
2026
Relationship
Hong Kong Baptist University appointed BrandCraft to develop the identity for the Musketeers Foundation Traditional Chinese Medicine Research Institute for Age-related Diseases, a pioneering research centre dedicated to advancing healthy ageing through Traditional Chinese Medicine.
Working closely with the Institute, we created a distinctive identity system that balances academic credibility with the cultural heritage of Traditional Chinese Medicine, establishing a contemporary visual identity for a first-of-its-kind research institute.
The project encompassed the development of a comprehensive identity system, including the primary identity, supporting visual language, stationery and brand guidelines, providing the Institute with a flexible foundation for research communications and international collaboration.
The engagement reflects our experience working with universities and research institutions to create identities that communicate complex ideas with clarity and purpose.