Corporate > Swire Properties
Swire Properties — Retail destination branding
Sino Group
Service
Visual Identity
Year
2017-2019
Relationship
BrandCraft has partnered with Swire Properties across a number of brand and communications projects, supporting the continued evolution of some of Hong Kong’s best-known commercial destinations.
Our published work includes Pacific Place, where we developed a new visual language inspired by Hong Kong’s unique topography. Applied across campaigns, digital experiences and printed communications, the identity helped reinforce Pacific Place’s position as one of the city’s leading luxury retail destinations. Much of our wider collaboration remains confidential.
Pacific Place was long been recognised as one of Hong Kong’s premier luxury retail destinations, bringing together retail, hospitality and lifestyle experiences within the Swire Properties portfolio.
The visual language was designed as a flexible system that could evolve across seasonal campaigns, printed materials and digital communications while remaining distinctive to Pacific Place.