Corporate > AIA
AIA — Design system identity
AIA
Service
Sub-Brand design
Year
2025
Relationship
AIA Group engaged BrandCraft to develop the identity for Qi, its global design system. Working alongside AIA’s in-house brand team, we created a bespoke logomark for the initiative, helping establish a clear and distinctive identity for the platform.
While our involvement focused exclusively on the identity, the project reflects our approach to collaborating with established organisations on focused, high-impact brand engagements.
AIA’s Qi Design System provides a shared framework for design consistency and collaboration across the group’s regional markets. BrandCraft was appointed as an external creative partner to develop the system’s visual identity.
Due to the confidential nature of the project, we are unable to share the identity or supporting design work publicly. If you’d like to learn more about our involvement, we’d be happy to discuss the project in confidence.