Corporate > InvestHK

InvestHK — Government initiative identity

InvestHK

Service
Visual Identity

Year
2021

Relationship

InvestHK engaged BrandCraft to develop the identity for FamilyOfficeHK, a strategic initiative established to promote Hong Kong as a leading international destination for family offices and private wealth.

Working alongside the InvestHK team, we created a contemporary identity system that balanced governmental credibility with an international outlook, providing a distinctive and flexible foundation for communications across digital platforms, publications and global engagement.

FamilyOfficeHK provides international family offices with a platform to explore the opportunities, services, and support available in Hong Kong.

We developed an identity that balances governmental credibility with an international outlook, providing a distinctive and enduring foundation for the initiative’s communications.