Corporate > Marriott International

Marriott International — Sub-brand creation

Marriott International

Service
Sub-brand Creation
Visual Identity
Campaign Identity
Brand Communications

Year
2019

Relationship

Marriott International engaged BrandCraft to create the identity for Marriott Weddings ahead of the opening of the Hong Kong Ocean Park Marriott Hotel. Working alongside the regional marketing team, we developed a dedicated sub-brand designed to complement Marriott’s global identity while establishing a distinctive presence for its wedding offering.

The project balanced the strength of one of the world’s most recognised hospitality brands with a softer, more personal visual language, creating a flexible identity system that could be applied across campaigns, printed materials and guest experiences.

The engagement included creating the Marriott Weddings identity, visual language, messaging, and a suite of supporting brand materials, providing a cohesive foundation for the hotel’s wedding communications.

The project reflects BrandCraft’s experience extending established global brands into new audiences, services and experiences while maintaining consistency with existing brand systems.