Corporate > Sino Group

Sino Group — Design system identity

Sino Group

Service
Visual Identity

Year
2019

Relationship

BrandCraft has partnered with Sino Group across multiple brand engagements, supporting the evolution of destinations and property brands through identity, strategy and design.

Our published work includes the transformation of Gold Coast Hong Kong, where we developed a new master identity and visual system to unify its hotels, residences, marina and retail destinations under a single, recognisable brand. Much of our wider collaboration remains confidential.

Gold Coast Hong Kong presented an opportunity to redefine one of the city’s best-known waterfront destinations, creating a flexible identity system capable of supporting multiple brands while strengthening the overall experience.

While this is the only published project from our relationship with Sino Group, it reflects the strategic thinking and collaborative approach that has characterised our wider work together.