Corporate > Colgate
Colgate — Brand localisation
Colgate
Service
Product Identity Design
Year
2021
Relationship
BrandCraft collaborated with Colgate to support the introduction of a premium product into the Chinese market. Working with regional stakeholders, we helped translate an established global brand into a new market context while maintaining consistency with Colgate’s worldwide identity.
As one of the world’s most recognised consumer brands, Colgate maintains rigorous standards across every aspect of its communications. BrandCraft was appointed to support the branding of a confidential product launch for the Asia-Pacific region.
Due to the confidential nature of the project, much of the work cannot be shared publicly. If you’d like to learn more about our involvement, we’d be happy to discuss the project in confidence.