Corporate > J.P. Morgan
J.P. Morgan — Brand stewardship
J.P. Morgan
Year
2015-2017
Service
Brand Stewardship
Relationship
J.P. Morgan engaged BrandCraft in 2015 following the launch of its updated global visual identity and brand guidelines.
Working closely with the firm’s New York-based creative team, we supported the rollout of the new identity across Southeast Asia, helping to ensure every application remained consistent with J.P. Morgan’s global brand standards.
BrandCraft acted as an extension of J.P. Morgan’s global brand team, providing day-to-day brand guardianship and responding to regional queries as the new identity was implemented across Southeast Asia.
Due to the confidential nature of the engagement, much of our work cannot be shown publicly. If you’d like to learn more, we’d be happy to discuss the project.
