We collaborated with AIA Group’s brand team to develop the logomark for their new Qi Design System, an initiative designed to improve design consistency across the organisation.
Our relationship with HKEX began in 2020 and has grown into a long-term partnership spanning more than 80 strategic brand engagements, supporting the continued evolution of one of Hong Kong’s most recognised organisations.
Year 2020-2025
Service Brand Transformation Editorial Design Information Design Brand Communications Photography Direction
Since 2021, BrandCraft has partnered with HKU on a growing number of identity and brand transformation projects across research, education and student engagement.
In 2017, Marriott International engaged BrandCraft to help implement its global visual identity across Southeast Asia following the acquisition of Starwood Hotels & Resorts.
Between 2017 and 2020, BrandCraft collaborated with Swire Properties on a series of editorial and communications projects, producing publications and printed materials for one of Hong Kong’s leading property developers.
Following the launch of J.P. Morgan’s global visual identity, we worked alongside the firm’s New York-based creative team to support the rollout of the new brand across Southeast Asia.