Only a small fraction of our work is ever seen. Craft is our ongoing archive of sketches, experiments and work-in-progress moments that reveal the thinking behind the identities we create.

A visual identity for Hong Kong Baptist University’s Traditional Chinese Medicine Research Institute, distilling ancient principles of balance and interconnectedness into a contemporary mark.

A century after Mallory and Irvine vanished on Everest, their story still captivates. A reflection on storytelling, exploration, branding, and the enduring tensions of human nature.

GBAICTI is a government-backed, academically operated institute designed not just to conduct research, but to genuinely transform the conditions under which research happens.

Yet again, we find ourselves approaching CNY in the thick of some wonderful projects. And yet again, I find myself reflecting on the last year.

Transformative ambition: Bridging boardrooms and factory floors, a brand that turns worker wellbeing into real-world business resilience.

Our identity for The University of Hong Kong, School of Computing & Data Science is featured on The Brand Identity.

Repositioning a leading manufacturing partner from supplier to strategic collaborator. A new identity for the team transforming ideas into market-ready products.

One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.

Expanding on our unwavering commitment to craft in this era of emerging automated tools and AI-generated visuals.

As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

Championing the science of natural skincare, JaneClare stands for clean without compromise. Our rebrand put purity and performance front and centre.

We're thrilled to share we've been working with The University of Hong Kong on the brand identity for a new school.

Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.

Brand identity for a new e-commerce store based in Hong Kong, offering the highest quality wellness products.

Positioning and brand identity for the new and specialised law practice.

Brand identity for a unique, fun and engaging app, created to streamline group travel.

Brand identity for an Italian-inspired cafe concept.

Deep-dive into our strategic approach to brand building.

A great brand strategy can humanise an organisation, build trust and foster a loyal following.