Long-term Business Strategy in the Age of AI
Studio updates, thoughts on AI x branding, and introducing BeyondBranding, our (new) newsletter!
HKU School of Computing & Data Science
We're thrilled to share we've been working with The University of Hong Kong on the brand identity for a new school.
Carnot Innovations
Brand identity for Carnot Innovations, a facility energy management partner pioneer based in Hong Kong.
Georgiou Partnership
Positioning and brand identity for the new and specialised law practice.
Brand Building 101 — Discovery & Brand Strategy
Deep-dive into our strategic approach to brand building.
20 Questions Critical to Brand Strategy
A great brand strategy has the ability to humanize an organisation.
When is The Right Time to Rebrand?
Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.
Brand Building 101 — Process Overview
In this series, we explain the approach and process we bring to every branding project.
Case Study — Rebranding RBJL
As with every project we undertake, this was a completely unique process.
Design Connects Possibilities
Campaign identity for the Industrial Designers Society of Hong Kong.
The Challenges Tesla Faces in 2023
Adam talks to Campaign Asia about the challenge Tesla faces in 2023.
What Japan's flags teach us about corporate identity design
Japan's prefecture flags can teach us a great deal about branding and visual identity design.
Hey BrandCraft, what's your design process?
An overview of our four-stage branding process.