Why We’re Limiting Our Clients
In mid 2023 we decided to limit the amount of clients we take on at any one time. This was for two core reasons.
Brand Building 101 — Discovery & Brand Strategy
Deep-dive into our strategic approach to brand building.
20 Questions Critical to Brand Strategy
A great brand strategy has the ability to humanize an organisation.
When is The Right Time to Rebrand?
Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.
Brand Building 101 — Process Overview
In this series, we explain the approach and process we bring to every branding project.
Case Study — Rebranding RBJL
As with every project we undertake, this was a completely unique process.
The Challenges Tesla Faces in 2023
Adam talks to Campaign Asia about the challenge Tesla faces in 2023.
What Japan's flags teach us about corporate identity design
Japan's prefecture flags can teach us a great deal about branding and visual identity design.
Hey BrandCraft, what's your design process?
An overview of our four-stage branding process.
New Work for Colgate
We’re excited to share that we’ve been working with Colgate on a new product launch across Asia.
HSBC's Time of Flux
Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.
New Work for HKEX
We are thrilled to share we are working with HKEX on a long-term brand development project.
Introducing BrandWerks
We’re thrilled to announce the launch of BrandWerks, our new brand strategy resource.
The Brand-Compound Effect
To build equity in an audience, brands must be both purposeful and consistent.
Principles of Branding
A great brand is more than the sum of its parts. Core principles of any brand builder.
Importance of Values
A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.