Branding Process — HKU, School of Computing & Data Science
One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.
Why Craft Matters More than Ever in Brand Building
Expanding on our unwavering commitment to craft in this era of emerging automated tools and AI-generated visuals.
Brand Resilience is Essential for Hong Kong Businesses
As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.
HKU School of Computing & Data Science
We're thrilled to share we've been working with The University of Hong Kong on the brand identity for a new school.
Carnot Innovations
Brand identity for Carnot Innovations, a facility energy management partner pioneer based in Hong Kong.
Brand-Building in Brave New Worlds
Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.
Georgiou Partnership
Positioning and brand identity for the new and specialised law practice.
Brand Building 101 — Discovery & Brand Strategy
Deep-dive into our strategic approach to brand building.
20 Questions Critical to Brand Strategy
A great brand strategy can humanise an organisation, build trust and foster a loyal following.
When is The Right Time to Rebrand?
Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.
Brand Building 101 — Process Overview
In this series, we explain the approach and process we bring to every branding project.
Case Study — Rebranding RBJL
As with every project we undertake, this was a completely unique process.
Design Connects Possibilities
Campaign identity for the Industrial Designers Society of Hong Kong.
The Challenges Tesla Faces in 2023
Adam talks to Campaign Asia about the challenge Tesla faces in 2023.