Carnot Innovations — TECHNOLOGY
Breaking Thresholds of Facility Operations
Background
Carnot Innovations is a data driven energy management software pioneer, focused on helping their clients maximise efficiency, cost savings and environmental credentials.
Strategy
We worked with the leadership to clarify their messaging, distilling their market proposition into two critical core values.
We refocused Carnot’s key messaging and renewed their brand purpose, to revolutionise, and propel:
– to propel communities toward a net-zero future
– to pioneer the advancement of operational efficiency
– to revolutionise facility energy management
Expression
The identity is based around the Carnot Cycle, a theoretical model devised by Sadi Carnot, that sets the benchmark for the maximum efficiency of a heat engine operating between two temperature extremes. The Carnot Cycle was used as a central device when exploring logomark options.
An open source font was chosen for the identity because of it’s flexibility and ease-of-use. The Outfit type family reflects the modernity and technological focus of Carnot.
Colour is an integral part of the Carnot identity and is extended from the logo, through gradients and iconography to build the brand system.
Thank you
With huge thanks to Ashish and Jademan for trusting us with the evolution of Carnot Innovations.