Carnot Innovations — TECHNOLOGY

Breaking thresholds of facility operations

Carnot Innovations is a data driven energy management software pioneer, focused on helping their clients maximise efficiency, cost savings and environmental credentials.

We worked with the leadership to clarify their messaging, distilling their market proposition into two critical core values.

We refocused Carnot’s key messaging and renewed their brand purpose, to revolutionise, and propel:

Carnot Innovations exists to:

  • propel communities toward a net-zero future

  • pioneer the advancement of operational efficiency

  • revolutionise facility energy management

A collage of business strategy diagrams and charts, including service maps, competitor landscapes, opportunity assessments, road maps, value maps, and pyramid structures. The image features various brands and analysis of quality and performance metrics, with colorful circular and pyramid visualizations for strategic planning and analysis.

The identity is based around the Carnot Cycle, a theoretical model devised by Sadi Carnot, that sets the benchmark for the maximum efficiency of a heat engine operating between two temperature extremes. The Carnot Cycle was used as a central device when exploring logomark options.

Collage of photos pinned on a wooden board, featuring an indoor waterfall, architectural design with greenery, Carnot cycle diagram, industrial equipment, swirling clouds, abstract artwork, and spiral designs.
Carnot AI logo on a gradient background.
Carnot Innovations logo and webpage preview with colorful 'ci' icon and text.
Colorful abstract logo with letters "C" and "I" on gradient background

An open source font was chosen for the identity because of it’s flexibility and ease-of-use. The Outfit type family reflects the modernity and technological focus of Carnot.

Sample of 'Outfit' font in Regular and Medium weights, displaying uppercase, lowercase letters, numbers, and punctuation marks.

Colour is an integral part of the Carnot identity and is extended from the logo, through gradients and iconography to build the brand system.

Color palette with labeled swatches. Each swatch includes RGB, HEX, PMS, and CMYK values for colors A to I, black, and white. Below is a graphic showing an abstract design with sections labeled according to the colors in the palette.
Color gradient background with labeled chemical element symbols H, O, I, B, and G.
Illustration showing three overlapping layers with different blend modes: Layer 1 is a normal, 100% opacity gradient; Layer 2 is a black and white overlay, 100% opacity; Layer 3 is a blue-purple gradient with screen mode at 60% opacity.
Abstract gradient background with purple, pink, and blue hues.
Four digital posters with the text "Breaking Thresholds of Facility Operations" and "Propelling communities towards a net-zero future by breaking through thresholds of facility operations." Includes 3D geometric shapes and the logo of "Carnot AI."
Abstract geometric illustration with a transparent cube and three spheres, set against a blue and pink gradient background.
Abstract geometric design with colorful spheres and angular lines on a gradient background.
Abstract geometric design with colorful spheres and layered grid lines on a gradient background.
Abstract geometric artwork featuring multiple 3D spheres and rectangular panels in gradient colors of blue, purple, and red, set against a dark background.
Digital rendering of a business card design for Carnot Innovations. The image includes two front designs with a gradient background and the Carnot logo, and three back designs with contact information for team members, a logo, and company details. The cards are set against a dark background.
Corporate stationery set including letterhead, envelope, business card, and presentation card for Carnot Innovations, featuring a logo and contact information for the company based in Hong Kong.
Three Carnot Innovations advertisements in a subway station, highlighting themes of net-zero future, facility operations, and energy management, with geometric designs.
Three digital graphics with the theme of facility operations. Left image: Text "Propelling communities towards a net-zero future..." with geometric shapes on a pink-blue gradient. Middle image: Text "Breaking Thresholds of Facility Operations" with large spherical objects on a blue-purple background. Right image: "Carnot AI, The Future of Facilities" on a purple-pink gradient with a logo. All are styled like social media posts.
Social media profile of Carnot Innovations with a multicolored gradient header and logo, emphasizing energy efficiency solutions. Includes a message button, the company location in Hong Kong, details on followers, and employee range.
Collage of branding presentation slides showing Carnot logo, brand elements, color palettes, typography, and presentation covers in blue and purple themes.

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