Pacific Place — Destination

Brand development for the retail icon

Pacific Place is a luxury retail destination in Hong Kong. During our partnership we helped to craft their new image, revitalising the mall as Hong Kong’s premier luxury retail destination.

Inspired by Hong Kong’s unique and evolving topography, ee developed Hong Kong’s contour lines into a visual language for Pacific Place.

Three blue booklets titled "Pacific Place Your Privilege Passport" with contour line designs and logos of Island Shangri-La, Conrad Hong Kong, and The Upper House.
Subway station advertisement featuring a smartphone app on a digital display. The app shows a clothing catalog with options to add items to favorites and search for product availability in malls.
Three framed posters on an escalator wall, each displaying a smartphone with different app interfaces and advertisements.
Billboard advertising Pacific Place website with images of food and a woman, featuring text 'A Beautiful New Experience Awaits' and 'Coming Soon.'
Three posters on a wall advertising a new experience at Pacific Place, featuring smartphone interfaces showing benefits, rewards, and product searches. Central poster reads, 'Our new experience goes above and beyond.'

Next project

Business card design with black card featuring silver logo and white card with contact details.