Logo & Trademark Design
Long Live Logos
A logo alone isn’t a brand, but we take it pretty seriously.
BrandCraft is an independent branding agency. We design logos that give businesses a clear, distinctive point of recognition.
From company wordmarks to symbols and sub-brand identities, we bring strategic thinking and careful craft to one of your brand’s most enduring assets.
Logos carry your business’s brand equity: the value of trust and recognition in your audience’s minds. This lets you build brand loyalty, charge a premium, and even weather a downturn.
Key Challenges
Launching without a clear identity
You’re starting a business, product or initiative and need a distinctive logo to establish recognition from the outset.
An identity your business has outgrown
Your current logo no longer reflects the quality, character or direction of your business.
A sub-brand without a clear relationship
You need a logo for a programme, division or initiative that feels distinct while remaining connected to its parent brand.
A logo that struggles in everyday use
Your existing mark is difficult to reproduce, inconsistent across applications or poorly suited to digital use.
Blending in with competitors
Your logo feels too similar to others in your market, making it harder for people to recognise and remember your business.
Inconsistent versions across your business
Different teams and suppliers use different logo files, creating confusion and weakening consistency across your communications.
Case Studies
How We Work
1. Discover & Define
We begin by understanding your business, audience, competitive context, core values and purpose. Together, we establish what your logo needs to communicate and a clear design direction.
2. Design & Refine
We explore distinctive logo concepts grounded in your business. Working closely with you, we refine the chosen direction through careful attention to typography, proportion and composition.
3. Test & Prepare
We test your logo across relevant applications and develop the lockup variations needed for different formats, supported by practical guidance on sizing, spacing and backgrounds.
4. Deliver & Handover
We prepare an organised set of final logo files for print and digital use, alongside usage guidance so your team and partners can apply your logo consistently and confidently.
Common Questions
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A logo is the central identifying mark of your business. A brand identity is the broader visual language around it, including typography, colour, imagery, graphic elements and their application.
Our Logo Design programme focuses on the mark and the essentials needed to use it. If you need a more comprehensive system, explore our Brand Identity Design programme.
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Yes. We begin by understanding what is working, what needs to change and which recognisable elements may be worth retaining. If the project involves broader changes to your positioning or identity, our Rebranding programme may be the better fit.
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Yes. We consider how the new identity should relate to the parent organisation, including any existing brand guidelines and the degree of independence it needs.
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Fees depend on the brief, complexity and agreed deliverables. Following an initial conversation, we prepare a proposal outlining the scope, process, timing and investment.
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Timing depends on the scope and your review process. We agree a schedule at the outset, with clear stages for presentation, feedback and approval.
Give your brand a clear way forward
You don’t need to share a finished brief. Tell us what you’re working on, what’s changing or where you’re feeling stuck, and we’ll explore how we can help.
studio@brandcraft.hk
More Services
Brand Strategy
Clarify what sets you apart and define a clear direction for your brand.
Logo Design
Create a distinctive mark that expresses your business and builds recognition.
Brand Identity Design
Develop a visual language that brings character and consistency to your brand.
Rebranding
Evolve your brand for its next chapter while retaining what people recognise.
Communications Design
Bring your brand into everyday use through guidelines, packaging and communications.
Web Design & Build
Create an intuitive website that reflects your brand and helps visitors take action.
A refreshed visual identity to future-proof the Hong Kong NGO