Retail & DTC
We help our clients build Direct-To-Consumer brands and have extensive experience positioning China OEM manufacturers to the European market.
NeoToys
OEM to DTC, one new brand, and 20 sub-brands
We helped NeoToys, an OEM toy manufacturer, brand and launch three projects. We helped NeoToys undergo a corporate rebrand, created 20 sub-brands and built and launched a 10,000+ SKU e-commerce store. This has been a mammoth project for us, and one we can’t wait to share more.
Case study to follow
New Century Findings
Introducing the direct to consumer offer
NCF offer finished and semi-finished jewellery products through all scales across wholesale and smallscale to customers around the world. Headquartered in Hong Kong since 1998, NCF have factories in Italy and the USA.
BrandCraft was entrusted to rebrand NCF to bring a contemporary aesthetic across it’s physical and digital touchpoints. We worked with NCF through the rebranding, and creation of their e-commerce store.
Colgate
Product brand creation for the Asian market
A household brand with a global market penetration of 67% and over two centuries of equity, we’re excited to share that we’ve been working with Colgate on a new product launch into the luxury Chinese market.
Due to our confidentiality agreement on this project, we cannot share the project publicly on our website. Please get in touch to learn more.
Clients in Retail & DTC
Other Collections
Creative Industries
We capture the essence of your creative fire, translating it into visual language, compelling narratives, and strategic activations that resonate deeply with your tribe.
Professional Services
We collaborate with professional firms – lawyers, accountants, consultants, and more – to craft brands that exude expertise, integrity, and thought leadership.
Food & Beverage
We’ve created authentic brands for iconic dining spots in Hong Kong.
