We’ve created a free DIY Brand Strategy Template to help your team kick-start the brand craft journey.

Two people in a modern office engaged in discussion while looking at laptop screens on a desk.

Uncover your Brand’s Unique Core Value Pyramid

A compelling brand has a clearly communicated purpose in the world. A brand’s purpose is built from its core values.

Illustration of three brand archetypes: "Ruler" in purple, described as powerful and confident, with examples including Rolex and Chanel; "Lover" in red, focusing on intimacy and passion, with examples like Dior and Hermes; "Explorer" in green, emphasizing adventure and self-discovery, featuring examples such as The North Face and Jeep.

Choose Your Brand Personality Archetype

A brand identity is both its visual identity and also its tone of voice. Learn how to use the 12 Brand Archetypes.

Composite image of various business presentation slides featuring charts, diagrams, and text sections on branding, positioning, vision, mission, and brand identity. Slides display a variety of colors, each representing different themes or elements of a brand audit.

Create a Compelling Mission Statement

The most successful brands in the world have clear mission statements. Learn how to build a mission statement that resonates with your target market.

Free Toolkit Download

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File delivery includes editable PPT template file and printable PDF tools. This DIY toolkit includes three of the tools we use for each of our client engagements.

Any questions? Email us at studio@brandcraft.hk

We’re focused on building purpose-led brands that last long into the future. If you’re interested in transforming your brand, we’d love to talk.

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