Yun Ya — Fashion & Beauty

Unisex body wash

Yun Ya is a Chinese-inspired unisex body wash positioned in the UK. The client wanted an authentic logo at the heart of the brand thus we set about designing an identity that would capture it's cross-cultural history and framing.

Collection of abstract ink paintings and artist photos

— Toko Shinoda

The identity was inspired by Chinese calligraphy and the Japanese artist Toko Shinoda's sumi ink paintings.

Capturing the motion shown in the paintings by Toko Shinoda, we created a ‘Y’ character logomark with two brush strokes, representing the yin and yang balance of the unisex brand.

yunya_logo_white-01.jpg

The logo is formed of two abstract brush strokes to represent the idea of balance and the company’s initial.

Two bottles of Yun Ya organic body wash, labeled "water," with blue circular design on front, brown rectangular bottles, 250ml, Made in England.
Five brown bottles of Yun Ya organic body wash with elements: earth, fire, wood, metal, and water.
Product label for Yun Ya Earth organic body wash, 250ml, featuring green circular design and descriptive text.
Closed and open tins of cosmetic balm with gray lids on a white background.
Skincare products including a cream jar, bar soap, bottle, and branded paper on a white background.