As with every project we undertake, this was a completely unique process.

Campaign identity for the Industrial Designers Society of Hong Kong.

Rebranding the Hong Kong law firm celebrating its 40th year anniversary.

Thoughts on the much-discussed, HBO rebrand.

Waxing lyrical about all things about logo.

Adam talks to Campaign Asia about the challenge Tesla faces in 2023.

Japan’s prefecture flags can teach us a great deal about branding and visual identity design.

An overview of our four-stage branding process.

Positioning, naming, and visual identity for a data, cloud, and business transformation consultancy based in Sydney.

Hack Chinese is an online learning platform that helps students learn to read Mandarin Chinese.

The industry of branding, in 2022.

New identity for the Hong Kong-based architectural and spatial design agency, HIR Studio.

Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.

We are thrilled to share we are working with HKEX on a long-term brand development project.

To build equity in an audience, brands must be purposeful and consistent.

A great brand is more than the sum of its parts. Core principles of any brand builder.

A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.

How can you classify a logo, as good or bad? What are the principles that can we apply to logo design?

Creating a brand that represents their mission of continuous self-improvement.

Rebranding is often an organisation’s first haircut. A successful rebrand will improve your business in three ways.