Property & Destination
We work with property developers, hoteliers, and real estate agents to develop brands that embody luxury, comfort, and exclusivity.
Gold Coast Hong Kong
Rebranding the iconic destination
Gold Coast is a coastal resort encompassing exclusive residences, hotel, yacht club and outdoor piazza shopping and dining area. BrandCraft was tasked with redefining it as a modern paradise away from the hustle of the city.
We worked with key stakeholders to unravel what Gold Coast stands for in the mind of their consumers, to be defined once again as one of Hong Kong’s most desirable destinations for living, entertainment and breaks from the city.
Pacific Place
Revitalising the mall as a luxury retail destination
Pacific Place is a luxury retail destination in Hong Kong. During our partnership we helped to craft their new image, revitalising the mall as Hong Kong’s premier luxury retail destination.
We were inspired by Hong Kong’s unique and evolving topography. We developed Hong Kong’s contour lines into a visual language for Pacific Place.
Marriott Weddings
A visual identity for Marriott International in-house wedding events
As the world’s largest hotel chain, Marriott International is continually anticipating their customers’ changing needs by offering new brands and services and expanding to new regions. Before opening their new Hong Kong Ocean Park Marriott Hotel, Marriott engaged BrandCraft to create a campaign for their in-house wedding events in Hong Kong.
Clients in Property & Destination
Other Collections
Professional Services
We collaborate with professional firms – lawyers, accountants, consultants, and more – to craft brands that exude expertise, integrity, and thought leadership.
Technology
We collaborate with technology companies – startups, software firms, IT consultancies – to craft brands that exude innovation, agility, and problem-solving prowess.
Finance
Our experience working with large financial institutions such as HKEX, JPMorgan, and PIMCO has given us a strong understanding of the financial brand landscape.
