Positioning, naming, and visual identity for a data, cloud, and business transformation consultancy based in Sydney.

Hack Chinese is an online learning platform that helps students learn to read Mandarin Chinese.

The industry of branding, in 2022.

New identity for the Hong Kong-based architectural and spatial design agency, HIR Studio.

Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.

We are thrilled to share we are working with HKEX on a long-term brand development project.

We’re thrilled to announce the launch of BrandWerks, our new brand strategy resource.

To build equity in an audience, brands must be both purposeful and consistent.

A great brand is more than the sum of its parts. Core principles of any brand builder.

A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.

How can you classify a logo, as good or bad? What are the principles that can we apply to logo design?

Creating a brand that represents their mission of continuous self-improvement.

Rebranding is often an organisation’s first haircut. A successful rebrand will improve your business in three ways.

The practice of branding design is more akin to architecture than to fashion or graphic design.

A brand is a person’s gut feeling about a product, service or organisation
— Marty Neumeier

As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output.

Simply put, it’s the difference between Tesco’s Cola and Coca Cola. Let’s look in a little more depth.

It has been a while since our last blog post about our design process, I thought it was about time to check in, consider and update.

You can find inspiration in everything. If you can’t, then you’re not looking properly. — Paul Smith

The whole is greater than the sum of its parts. The execution follows the process, thus the process is King.