Adam Charlton 5/18/23 Adam Charlton 5/18/23

HBO → Max Rebrand

Thoughts on the much-discussed, HBO rebrand.

Adam Charlton 1/16/23 Adam Charlton 1/16/23

The Challenges Tesla Faces in 2023

Adam talks to Campaign Asia about the challenge Tesla faces in 2023.

Adam Charlton 1/6/22 Adam Charlton 1/6/22

The industry of branding, in 2022.

Adam Charlton 9/23/20 Adam Charlton 9/23/20

Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.

Adam Charlton 2/12/18 Adam Charlton 2/12/18

HSBC is one of the most famously recognisable brands in the world. I sent over four questions to the iconic logo's designer, Henry Steiner.

Adam Charlton 12/5/17 Adam Charlton 12/5/17

The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world.