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BrandCraft
Work
About
Craft
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Work
About
Craft
Blog
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Travous
New Work Adam Charlton 12/18/23 New Work Adam Charlton 12/18/23

Travous

Brand identity for a unique, fun and engaging app, created to streamline group travel.

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Moti Coffee
New Work Adam Charlton 12/9/23 New Work Adam Charlton 12/9/23

Moti Coffee

Brand identity for an Italian-inspired cafe concept.

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Brand Building 101 — Discovery & Brand Strategy
Insight Adam Charlton 12/2/23 Insight Adam Charlton 12/2/23

Brand Building 101 — Discovery & Brand Strategy

Deep-dive into our strategic approach to brand building.

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20 Questions Critical to Brand Strategy
Insight Adam Charlton 11/22/23 Insight Adam Charlton 11/22/23

20 Questions Critical to Brand Strategy

A great brand strategy can humanise an organisation, build trust and foster a loyal following.

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When is The Right Time to Rebrand?
Insight Adam Charlton 11/16/23 Insight Adam Charlton 11/16/23

When is The Right Time to Rebrand?

Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.

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Brand Building 101 — Process Overview
Insight Adam Charlton 11/8/23 Insight Adam Charlton 11/8/23

Brand Building 101 — Process Overview

In this series, we explain the approach and process we bring to every branding project.

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Case Study — Rebranding RBJL
Insight Adam Charlton 8/8/23 Insight Adam Charlton 8/8/23

Case Study — Rebranding RBJL

As with every project we undertake, this was a completely unique process.

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Design Connects Possibilities
New Work Adam Charlton 7/9/23 New Work Adam Charlton 7/9/23

Design Connects Possibilities

Campaign identity for the Industrial Designers Society of Hong Kong.

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RBJL
New Work Adam Charlton 6/20/23 New Work Adam Charlton 6/20/23

RBJL

Rebranding the Hong Kong law firm celebrating its 40th year anniversary.

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HBO → Max Rebrand
Insight Adam Charlton 5/18/23 Insight Adam Charlton 5/18/23

HBO → Max Rebrand

Thoughts on the much-discussed, HBO rebrand.

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How to Design an Iconic Logo?
Insight Adam Charlton 3/22/23 Insight Adam Charlton 3/22/23

How to Design an Iconic Logo?

Waxing lyrical about all things about logo.

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The Challenges Tesla Faces in 2023
News, Insight Adam Charlton 1/16/23 News, Insight Adam Charlton 1/16/23

The Challenges Tesla Faces in 2023

Adam talks to Campaign Asia about the challenge Tesla faces in 2023.

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Founded in Hong Kong, we bring a critical approach grounded in research and shaped by our commitment to the craft of brand building.

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Brandcraft Limited is a private company incorporated in Hong Kong. Business registration number 70414750.