Only a small fraction of our work is ever seen. Craft is our ongoing archive of sketches, experiments and work-in-progress moments that reveal the thinking behind the identities we create.

A visual identity for Hong Kong Baptist University’s Traditional Chinese Medicine Research Institute, distilling ancient principles of balance and interconnectedness into a contemporary mark.

A century after Mallory and Irvine vanished on Everest, their story still captivates. A reflection on storytelling, exploration, branding, and the enduring tensions of human nature.

GBAICTI is a government-backed, academically operated institute designed not just to conduct research, but to genuinely transform the conditions under which research happens.

Yet again, we find ourselves approaching CNY in the thick of some wonderful projects. And yet again, I find myself reflecting on the last year.