Featured
As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.
Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.
Deep-dive into our strategic approach to brand building.
A great brand strategy can humanise an organisation, build trust and foster a loyal following.
Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.
In this series, we explain the approach and process we bring to every branding project.
As with every project we undertake, this was a completely unique process.
Japan’s prefecture flags can teach us a great deal about branding and visual identity design.
An overview of our four-stage branding process.
To build equity in an audience, brands must be purposeful and consistent.
A great brand is more than the sum of its parts. Core principles of any brand builder.
A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.
How can you classify a logo, as good or bad? What are the principles that can we apply to logo design?
Rebranding is often an organisation’s first haircut. A successful rebrand will improve your business in three ways.
The practice of branding design is more akin to architecture than to fashion or graphic design.
A brand is a person’s gut feeling about a product, service or organisation
— Marty Neumeier
As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output.
Simply put, it’s the difference between Tesco’s Cola and Coca-Cola. Let’s look in a little more depth.
It has been a while since our last blog post about our design process, so it is time to check in, consider and update.
You can find inspiration in everything. If you can’t, then you’re not looking properly.
— Paul Smith
The whole is greater than the sum of its parts. Execution follows the process; the process is King.
HSBC is one of the most famously recognisable brands in the world. I sent over four questions to the iconic logo's designer, Henry Steiner.
The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world.