The whole is greater than the sum of its parts. Execution follows the process; the process is King.

HSBC is one of the most famously recognisable brands in the world. I sent over four questions to the iconic logo's designer, Henry Steiner.

The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world.

With a turbulent political history and an uncertain future, Hong Kong is a city like no other.

Brand development for the retail icon.

Discover why craftsmanship remains essential in modern brand design. An in-depth look at how thoughtful, human-centered design creates lasting brand value in the digital age.

Campaign for Blueprint, Swire Properties technology incubator.

A refreshed visual identity to future-proof the Hong Kong NGO.

J.P.Morgan approached us in 2015, after launching their updated visual identity and brand usage guideline.