RPSA — BANKING & FINANCE
Brand identity for the multicultural family office
Background
RPSA is a family of French origin who have been based in Asia for over a decade. We were commissioned to design an identity for their business communications.
Strategy
Within the brand identity, the client wished to reflect particular images of their home in France, their family history of sailing, shipping, travel, combined with an Asian nuance.
"Our family home in France is surrounded by orchards of olive trees. Sailing and the ocean is inherently important to both our passions and our family's business."
Expression
We created an identity based around a family crest. The crest is designed to abstractly represent an olive tree and it's roots, a ships hull and the waves of the ocean.
