RPSA — Finance

Brand identity for the multicultural family office

RPSA is a family of French origin who have been based in Asia for over a decade. We were commissioned to design an identity for their business communications.

Within the brand identity, the client wished to reflect particular images of their home in France, their family history of sailing, shipping, travel, combined with an Asian nuance.

"Our family home in France is surrounded by orchards of olive trees. Sailing and the ocean is inherently important to both our passions and our family's business."

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We created an identity based around a family crest. The crest is designed to abstractly represent an olive tree and it's roots, a ships hull and the waves of the ocean.

Abstract black logo with "RPSA" text on gray background.
Flatlay of a black and white stationery set on a gray background, including a letterhead, two business cards, and two envelopes marked "RPSA."
Black folder with RPSA logo on the cover, open to reveal a document inside, placed against a gray background.
Business card with a black front and white back. The black side features a silver abstract logo. The white side displays contact information for "Romain Aubert, director" along with phone numbers, an email "romain@rpsa.hk," a website "www.rpsa.hk," and the company name "RPSA family office."
Black envelope with a white flap featuring a subtle embossed logo on a gray background.
Black envelope sealed with black wax showing a nautical emblem, next to a stamp with the same design, in black and white.
Two black envelopes on a gray background, one open and one closed, with white text and a logo on the closed envelope.

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