Bakehouse — Food & Drink

Brand identity for the Hong Kong icon

Gregoire Michaud is a world-famous baker from Switzerland. He has developed pastry and bakery products for three-Michelin star restaurants, written five recipe books and won worldwide competitions. Since founding B2B bakery 'Bread Elements' he has become the supplier to the finest restaurants in Hong Kong. We were commissioned to create the visual identity for Bread Element's first restaurant—Bakehouse.

Exterior of a bakery named 'Bakehouse' with a smiling man wearing an apron standing at the entrance, surrounded by a brick facade and glass doors.

The visual identity is designed to abstractly represent a tray of baked delights, still fresh from the oven. Each circle is unique and illustrates Bakehouse's dynamic, evolving menu.

Various types of pastries, including tarts with strawberries, fruit-filled pastries, and pastries in a muffin-shaped form, displayed in circular frames.
Logo with 16 blue circles arranged in a 4x4 grid above the word "bakehouse" in blue letters on a white background.
Person carrying a tote bag with "bakehouse" logo and address on a street with store signs.
Three bags of homemade granola on a wooden table.
A cappuccino with latte art served in a white cup on a black saucer, accompanied by a spoon, placed on a "bakehouse" branded paper.
Cafe interior with staff preparing food and drinks, shelves with products, and potted plants.
View through a bakery window showing the interior with baked goods on display and staff working. The window displays opening hours and social media handle.
Red taxi passing by a brick-front bakery named "bakehouse" on a city street.
Exterior view of a brick building with large windows and a sign reading 'bakehouse'. People are visible entering and passing by the entrance.

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