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BrandCraft
Work
About
Craft
Blog
Contact
Client Toolkits
Work
About
Craft
Blog
Contact
Client Toolkits
Branding Process — HKU, School of Computing & Data Science
Insight Adam Charlton 3/6/25 Insight Adam Charlton 3/6/25

Branding Process — HKU, School of Computing & Data Science

One of our most challenging and rewarding projects, this in-depth post documents our entire creative journey, from initial concepts through to final execution.

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Why Craft Matters More than Ever in Brand Building
Insight Adam Charlton 2/8/25 Insight Adam Charlton 2/8/25

Why Craft Matters More than Ever in Brand Building

Expanding on our unwavering commitment to craft in this era of emerging automated tools and AI-generated visuals.

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Brand Resilience is Essential for Hong Kong Businesses
Insight Adam Charlton 1/31/25 Insight Adam Charlton 1/31/25

Brand Resilience is Essential for Hong Kong Businesses

As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

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