Studio updates, thoughts on AI x branding, and introducing BeyondBranding, our (new) newsletter!

Deep-dive into our strategic approach to brand building.

A great brand strategy has the ability to humanize an organisation.

Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.

In this series, we explain the approach and process we bring to every branding project.

As with every project we undertake, this was a completely unique process.

Waxing lyrical about all things about logo.

Japan's prefecture flags can teach us a great deal about branding and visual identity design.

An overview of our four-stage branding process.

To build equity in an audience, brands must be both purposeful and consistent.

A great brand is more than the sum of its parts. Core principles of any brand builder.

A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.

How can you classify a logo, as good or bad? What are the principles that can we apply to logo design?

Rebranding is often an organisation’s first haircut. A successful rebrand will improve your business in three ways.

The practice of branding design is more akin to architecture than to fashion or graphic design.

A brand is a person’s gut feeling about a product, service or organisation
— Marty Neumeier

As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output.

Simply put, it’s the difference between Tesco’s Cola and Coca Cola. Let’s look in a little more depth.

It has been a while since our last blog post about our design process, I thought it was about time to check in, consider and update.

You can find inspiration in everything. If you can’t, then you’re not looking properly. — Paul Smith

The whole is greater than the sum of its parts. The execution follows the process, thus the process is King.

With a turbulent political history and an uncertain future, Hong-Kong is a city like no other.