Karavanstop — FOOD & DRINK

Branding a rest stop at the Hong Kong International Airport

Background

Karavanstop is a rest stop located in Hong Kong International Airport. Karavanstop serves Hong Kong craft beer, coffee and snacks. We were commissioned to create the identity.

Expression

The identity system is made of a flexible series of graphic elements. We created a primary logotype, a circular lockup, icon, list with arrow template, bold but restricted colour palette and typography usage.