Harold de Puymorin — Creative

Visual identity to frame a creative and commercial practice

Harold de Puymorin is a critically acclaimed photographer based in Hong Kong. Harold exhibits work in galleries internationally and regularly works with some of the most exclusive brands in the world. Harold approached us to create his visual identity.

Group of students on a school basketball court, black and white photo

Inspired by Harold’s black and white Hong Kong series, we created a simple logotype to reflect his critical process. We crafted a simple and refined visual identity that communicates Harold’s attention to detail across print and digital touchpoints.

hdp_image_011.jpg
hdp_image_012.jpg
hdp_1.jpg
Black business cards with white text on a white and gray surface.
Black and white photo of a person standing inside a building near large glass windows, with a staircase to the right; shadows cast on the floor.
Collage of a business invoice, business cards, and a photograph of a mountain landscape with clouds, all labeled Harold de Puymorin.
Minimalist business card with contact details for "Harold de Puymorin,” including an address in Tai Hang, Hong Kong, a phone number, and a website.
Business card with the name "Harold de Puymorin" on the front and contact details on the back, including an email, website, social media handle, showroom address in Hong Kong, and phone number.
Close-up of a plastic-wrapped magazine titled "ECHOES" featuring a black and white photo of three people sitting and leaning forward, presumably looking at mobile phones.
Black and white photo of four people sitting on chairs, using mobile phones. They are in an outdoor setting with a wall, vent, and traffic cones in the background. Displayed on a webpage titled "Harold de Puymorin" with links to 'Patience', '35MM Diaries', 'About', 'Buy Prints', and 'Exhibitions'. Text below the photo mentions a film photography documentary called "35mm Diaries", noted as "coming soon".
Two smartphone screens displaying an Instagram feed and profile. The left screen shows a post with black and white clouds, labeled 'harolddp Sugar Clouds.' The right screen displays the 'harolddp' Instagram profile with photos and profile details.
Person roller skating outdoors in a spacious area with trees in the background, wearing casual clothing and headphones.

“I have been collaborating with BrandCraft for some years now, I love their vision & sense of creativity and flexibility. from website to logo branding and designing my photography books, they have always nailed what I had in mind, adding their touch. I couldn't recommend them enough. I am also working on new projects and will definitely ask them to help me again!”

Harold de Puymorin

Next project

Sign advertising ASTP Annual Conference in Dublin, Ireland, from May 21-23, 2019, in association with Knowledge Transfer Ireland, featuring a geometric blue and green pattern.