Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.

We are thrilled to share we are working with HKEX on a long-term brand development project.

To build equity in an audience, brands must be purposeful and consistent.

A great brand is more than the sum of its parts. Core principles of any brand builder.

A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.

How can you classify a logo, as good or bad? What are the principles that can we apply to logo design?