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It also represents mountains, as well as leaves of the olive, the prefectural tree. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/e9a30846-646f-4e5d-9bf3-b608df3bae31/image-asset+%284%29.png Blog Posts - What Japan’s prefecture flags teach us about great logo design - Make it stand out Saga, the mon is Japanese cinnamon, the prefectural flower. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/c795ac16-3bb3-4ce6-a19c-396afd223b0b/image-asset+%285%29.png Blog Posts - What Japan’s prefecture flags teach us about great logo design - Make it stand out Ōsaka, the blue stands for cleanness, freshness and intelligence and also represents the sky and sea due to Ōsaka City having both an airport and seaport. The blue also represents Ōsaka's nickname water city, due to having many rivers and facing two seas. The mon represents calabash, the symbol of Toyotomi Hideyoshi. Circles also mean the letter O. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/191b8d9a-af6b-40b1-bba4-7015713d4ff3/image-asset+%286%29.png Blog Posts - What Japan’s prefecture flags teach us about great logo design - Make it stand out Okinawa, a white letter O within a red disc on a white field. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/de5e0c15-7250-4c99-b7c4-4ffa31477d9c/image-asset+%287%29.png Blog Posts - What Japan’s prefecture flags teach us about great logo design - Make it stand out Ibaraki, the prefectural flower rose on blue field. 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We set out to capture a small part of our Hong Kong, around our studio's home of Wan Chai. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314451148-9S1OYU7V10MCI2WDQA2J/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314770210-POHP422VE0R5TD232L85/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314509966-191ZNMDERVCYJF5CFH46/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314578012-UGPVBW2XG6L8IF6CEBYU/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314636791-Y6RC8WT7VSDB8UQ0E0NB/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314721536-LQYPWTIVEX5H7IG3V9RL/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314807156-G8GMR80LHAUPQNIK3JZC/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314314381-OPPJHZ7MFFV7H4M4X0U4/IMG_5693.JPG Blog Hong Kong's neon is slowly disappearing as cheaper and more efficient LEDs are become commonplace. We set out to capture a small part of our Hong Kong, around our studio's home of Wan Chai. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314451148-9S1OYU7V10MCI2WDQA2J/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314770210-POHP422VE0R5TD232L85/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314509966-191ZNMDERVCYJF5CFH46/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314578012-UGPVBW2XG6L8IF6CEBYU/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314636791-Y6RC8WT7VSDB8UQ0E0NB/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314721536-LQYPWTIVEX5H7IG3V9RL/image-asset.jpeg Blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494314807156-G8GMR80LHAUPQNIK3JZC/image-asset.jpeg Blog 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Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/a6d12771-c623-4df1-9e71-22e4c1a70c26/brandcraft_foxpoint_namecard.png Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/f8ab3ae4-8dda-423a-9588-d7ef01a6b2dc/hackchinese-06.png Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/d223ee81-86a4-4060-89f0-1fa92a4f204b/brandcraft_branding_hir.jpeg Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/9a147d4d-b134-46c9-80fe-1bf84381f8de/brandcraft_branding_logos-42+%281%29.png Index - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/420faec6-15ff-4e75-8dcf-e9fd3b4dea64/brandcraft_index_gps.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/e73cd0d5-0cca-480d-8467-ff50b945b822/brandcraft_branding_logos-33.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/558ba981-fbae-4d56-949c-0a5dd491ba41/brandcraft_branding_logos-27.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/5d48212e-1dae-4935-bfa4-ef4bae3a84e2/new-logos-24.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/ddf8dce6-188f-4989-8460-6f05c37cbead/brandcraft_branding_logos-21.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1ddc33c4-d299-421a-9a5c-03710ebbf200/branding-cover-nodi-10.png Index 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https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/66231979-8826-4c8c-8f91-b8ef1b3888f2/brandcraft_branding_blueprint.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/437da3a8-43bf-40a8-aef7-e68959b48afa/new-logos.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/db918387-cc93-4f22-aec0-0aba6bd7989a/brandcraft_branding_logos-29.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/90431581-f587-43a8-bf3b-8df06af99659/brandcraft_branding_logos-26.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/c109b9d2-4a55-4f12-8d3d-9a420b6cb837/brandcraft-branding_index_yun-ya.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1750322157955-QE20G75HTD4AWMLSE3XP/Sailability_01.png Index https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1750322157941-26FEG9TBQIBT6V9OR56W/Sailability_02.png Index https://brandcraft.hk/blog/happiness-by-design daily 0.75 2021-06-12 https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413238565-HTFPC1HO0NXDUWKFZMJN/why-05.png Happiness by Design (Goodbye 2020) https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413256102-C01DBOML2GRZJZ5GGAVF/why-03.png Happiness by Design (Goodbye 2020) https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413295582-1IW7BA69WS40XB9HC54I/why-06.png Happiness by Design (Goodbye 2020) https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413317603-UI0N7QR0447HZHHQ1HQN/why-04.png Happiness by Design (Goodbye 2020) https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413238565-HTFPC1HO0NXDUWKFZMJN/why-05.png Happiness by Design (Goodbye 2020) https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413256102-C01DBOML2GRZJZ5GGAVF/why-03.png Happiness by Design (Goodbye 2020) https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413295582-1IW7BA69WS40XB9HC54I/why-06.png Happiness by Design (Goodbye 2020) https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1609413317603-UI0N7QR0447HZHHQ1HQN/why-04.png Happiness by Design (Goodbye 2020) https://brandcraft.hk/blog/importance-of-values daily 0.75 2021-06-12 https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623512965717-BTIBVOLQNEOC2ZHCUZZO/values-06.jpg Importance of values https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623496211577-3GE1PTFWU4I8XK5F88BA/values-12.jpg Importance of values - Future Fundamentally, BrandCraft exists to future-proof our client’s brand. Combining a strategic approach with our creative process, we are creators of positive change. We are creators of the future. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623513099802-OMRDID9M66IKZJ7KCBT6/values-13.jpg Importance of values - Simplification In order to communicate our clients brands with clarity, one of the greatest skills we bring to every project is our ability to cut away the excess to reveal the most important essence. ‘Simplicity is the ultimate sophistication’ — Leonardo da Vinci https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623513065019-FVHU9FPZLRYQF9YMA786/values-14.jpg Importance of values - Open-minded Our open-minded approach keeps us in a state of constantly learning from our clients. We have to immerse ourselves in the minds of our clients customers in order to understand their behaviours and perceptions. With an open mind we are unafraid to learn from partners of all level and inspired from all disciplines. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623512874306-QTD60EOHLUN4FRU1FOX0/values-15.jpg Importance of values - Craft Mastering our craft is held higher to us than fame. We create brands that become vessels of value and purpose for the organisation. We create timeless brands by keeping function and consistency at heart. Our goal is not awards and recognition, our goal is helping our clients become the best versions of themselves. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623513185018-ID5U04AWBMIBTNI4T21K/values-26.jpg Importance of values - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623512965717-BTIBVOLQNEOC2ZHCUZZO/values-06.jpg Importance of values https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623510372909-6CJZQBKKKKU6OA1Y6EP2/values-07.jpg Importance of values https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623513029185-CGUK662JHBCP5I5DJWE4/values-08.jpg Importance of values https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623513029233-3NNXUSL3HM6KI9ILF6H3/values-09.jpg Importance of values https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623512832340-9DEDLXJYSHPYPYWYP6ML/values-10.jpg Importance of values https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623496211577-3GE1PTFWU4I8XK5F88BA/values-12.jpg Importance of values - Future Fundamentally, BrandCraft exists to future-proof our client’s brand. Combining a strategic approach with our creative process, we are creators of positive change. We are creators of the future. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623513099802-OMRDID9M66IKZJ7KCBT6/values-13.jpg Importance of values - Simplification In order to communicate our clients brands with clarity, one of the greatest skills we bring to every project is our ability to cut away the excess to reveal the most important essence. ‘Simplicity is the ultimate sophistication’ — Leonardo da Vinci https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623513065019-FVHU9FPZLRYQF9YMA786/values-14.jpg Importance of values - Open-minded Our open-minded approach keeps us in a state of constantly learning from our clients. We have to immerse ourselves in the minds of our clients customers in order to understand their behaviours and perceptions. With an open mind we are unafraid to learn from partners of all level and inspired from all disciplines. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623512874306-QTD60EOHLUN4FRU1FOX0/values-15.jpg Importance of values - Craft Mastering our craft is held higher to us than fame. We create brands that become vessels of value and purpose for the organisation. We create timeless brands by keeping function and consistency at heart. 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https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623519153003-LLWFLS2FEWIIW4DM3ACS/brand_equity-01.jpeg What is Brand Equity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623519088460-YPU9U3739C2I58ETCGTD/brand_equity-04.jpeg What is Brand Equity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623519131463-FNGT2QDDQDRTW0SBIQSH/brand_equity-03.jpeg What is Brand Equity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623519153003-LLWFLS2FEWIIW4DM3ACS/brand_equity-01.jpeg What is Brand Equity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://brandcraft.hk/blog/brand-compound-effect daily 0.75 2022-03-01 https://brandcraft.hk/blog/hey-brandcraft-whats-your-design-process daily 0.75 2022-03-01 https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/81553490-4077-4091-a5a8-bcfbad4c5b0d/blogs-04.jpg Hey BrandCraft, what's your design process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/62d39bdc-c547-4871-af24-fe880a81a3a6/blogs-05.jpg Hey BrandCraft, what's your design process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/6de5e9b0-f75a-4ff0-9a97-414750c7588d/blogs-06.jpg Hey BrandCraft, what's your design process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/98370668-2fc5-4aec-9851-6f53602f4d7c/blogs-08.jpg Hey BrandCraft, what's your design process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/e9b78bed-f560-4008-b6f9-01cee83d7e0b/blogs-07.jpg Hey BrandCraft, what's your design process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/81553490-4077-4091-a5a8-bcfbad4c5b0d/blogs-04.jpg Hey BrandCraft, what's your design process? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/62d39bdc-c547-4871-af24-fe880a81a3a6/blogs-05.jpg Hey BrandCraft, what's your design process? - Make it stand out Whatever it is, the 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https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1520136498158-EJ2ZW6WY5DS1S63AKM7A/jp_006.png JP Morgan https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1520136498341-3B5430KASAQI9IPQOJC0/jp_007.png JP Morgan https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/6a22d4b4-8a07-43e5-8056-8f0f455a63b6/jp_005.jpeg https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1540177329435-M8V01O2HP4O5G5MPWMO5/jp_003.jpg https://brandcraft.hk/journal-images daily 0.75 2023-11-25 https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645586589445-VYA9ITL0GI5UX7ZRY44H/image-asset.jpeg Blog Covers - Hey BrandCraft, what's your design process? (Copy) Hey BrandCraft, what's your design process? I am glad you asked! Because of the different kinds of projects we work on, our design process differs quite a bit. However, we can reduce our process into 4 phases. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645586470524-D5QQNKGNF5URKZ0X8ZMT/image-asset.jpeg Blog Covers - The brand-compound effect (Copy) The brand-compound effect To build equity in an audience, brands must be both purposeful and consistent. This equates in memorability, and recall. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645756977357-JL776G8FO0K8QBYW5BB0/cover.jpg Blog Covers - What Japan's flags teach us about visual identity design (Copy) What Japan's flags teach us about visual identity design Japan's prefecture flags can teach us a great deal about branding and visual identity design. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645588117006-H9SP9XVK9XVR41RUJUBR/image-asset.jpeg Blog Covers - What is Brand Equity? (Copy) What is Brand Equity? Simply put, it’s the difference between Tesco’s Cola and Coca Cola. Let’s look in a little more depth. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623855660124-GDDOFGEW9WJCC6N44R5F/image-asset.jpeg Blog Covers - Importance of values (Copy) Importance of values A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623928872054-NP67LV9FNAZP40G1Y38Q/image-asset.jpeg Blog Covers - Colgate (Copy) Colgate A household brand with global market penetration of 67% and over two centuries of equity, we’re proud to be working with Colgate. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623520797530-ZWM15R4C7A6C9OTDW4SM/image-asset.jpeg Blog Covers - HSBC’s Time of Flux (Copy) HSBC’s Time of Flux Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623928952169-STK5XYLJ6W9NOCK5RB4B/image-asset.jpeg Blog Covers - HKEX (Copy) HKEX Thrilled to share we’ve been working with HKEX on a long-term brand development project. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623929362422-778NEI34R31OL1E0QPP1/image-asset.jpeg Blog Covers - Benefits of Rebranding (Copy) Benefits of Rebranding Rebranding is often an organisations first haircut. A successful rebrand will improve your business in three ways. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645695189739-8UG1A1U517ZBHTXMID5L/logo_design_mistakes-03.jpg Blog Covers - Branding Toolkit — Logo Design (Copy) Branding Toolkit — Logo Design A logo must be meaningful, memorable and functional. 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Consumer and corporate value. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1616603974642-F6W11RRU6E3KW0XBNEHV/image-asset.jpeg Blog Covers - Branding Toolkit — Visual Identity (Copy) Branding Toolkit — Visual Identity Following the brand strategy phase where we built-out and digested our design brief, we can now put pencil-to-paper. The visual identity process involves four key stages. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645695254785-6X464JOLSVW95TJ43D6Q/image-asset.jpeg Blog Covers - Branding Toolkit — Brand Strategy (Copy) Branding Toolkit — Brand Strategy In order to correctly position, and therefore create a brand, we need to understand as much as we can about the company, service or product. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1623931870090-FEWSC72Y6AZSIWDCKPFE/image-asset.jpeg Blog Covers - Mariott International (Copy) Mariott International We’re thrilled to announce Marriott a new destination-brand partner to BrandCraft. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645695323520-MFXX7YQ1J4L4V7LQWTNJ/image-asset.jpeg Blog Covers - Branding Toolkit — Overview (Copy) Branding Toolkit — Overview "A brand is a person's gut feeling about a product, service or organisation.” —Marty Neumeier https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645696226713-GWOCCIUNDYZQGAOM8K6H/builttolast_2.gif Blog Covers - Built to Last (Copy) Built to Last The practice of branding design is more akin to architecture than to fashion or graphic design. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1645696158626-OH60F3C0IPKXVW0R9V7Q/gut_feeling.jpg Blog Covers - Today was designed yesterday (Copy) Today was designed yesterday A brand is a person’s gut feeling about a product, service or organisation — Marty Neumeier https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1554367564629-T6XEORVJY3E7Q0UN69T1/hkdi_visit_bc_01.jpg Blog Covers - HKDI Visual Communication Visit BrandCraft (Copy) HKDI Visual Communication Visit BrandCraft BrandCraft’s Creative Director, Adam Charlton shares design process with a visual communication class from the Hong Kong Design Institute. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1545645679449-AIFSZ6HC03DOUTC9L4YU/035.jpg Blog Covers - Thank you, 2018! (Copy) Thank you, 2018! The end of the year is always a good time to take stock of what we have achieved, and what we hope to achieve in the years to come. 2018 has been an incredible year for us. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1532161504205-SY4VRZWYTYPJFF1WZ0IA/five-projects.png Blog Covers - Five projects and a party! (Copy) Five projects and a party! We have had a super busy four months since my last blog post. Five projects, one party and a whole lot later, it's a great time to reflect on our last four busy months. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1521637422228-BR2PHPOTNFKP6JWCYUI3/digital_branding_2.gif Blog Covers - Digital-first branding (Copy) Digital-first branding Before the internet and social media, logos were designed to be used primarily on letterheads, business cards and at the bottom of newspaper adverts. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1519557150218-JJNAIJB98EU91LDFJASA/what-makes-a-good-logo%3F.jpg Blog Covers - What makes a good logo? (Copy) What makes a good logo? How can you class a logo, as good or bad? What are the principles that can we apply to logo design? https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1518524721618-6153Q8KBZUSICTZJZNRU/IMG_1775.JPG Blog Covers - Kyoto Calling (Copy) Kyoto Calling Last week we were lucky enough to spend a couple of days with our client who took us on an inspiration-gathering trip to Kyoto and Osaka for an upcoming project. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1579746390801-ZIOQ7F7UDD335EBF8JVK/IMG_3803.jpeg Blog Covers - New Studio (Copy) New Studio We have recently relocated to a new studio space in Wong Chuk Hang. Just opposite the MTR, the studio is just 10 minutes from Admiralty, but far enough to enjoy the quiet and space. Our studio will allow us to expand as we grow the BrandCraft team. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1515361873195-ZDN02X0KWTEHUHZYFXFP/001.jpg Blog Covers - 2017 Project Review (Copy) 2017 Project Review 2017 proved a formative year for us. We had the opportunity to work on a variety of projects in industries such as F&B, finance, apparel and product. Each project presented challenges, experimentation and resulted in the ongoing development of our working process. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1510715870380-S49WRM5PMKHBJFSG3TPP/bc_blog_cov.jpg Blog Covers - Leveraging Successful Differentiation (Copy) Leveraging Successful Differentiation As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1510843329168-EDPNK0XHVDZM3WJZMDIY/002.jpg Blog Covers - Studio updates (Copy) Studio updates October marks the end of a very busy summer for BrandCraft. We are in the process of finishing two restaurant projects, whilst our first restaurant project bakehouse is currently being built and due to open in November. We also wrapped up a campaign for Pacific Place, a yoga-cafe and beginning two branding projects. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1500468187968-SDH5NPOIT1K8IG76N7K7/IMG_7300.JPG Blog Covers - How to Design a Logo (Copy) How to Design a Logo It has been a while since our last blog post about our design process, I thought it about time to check-in, consider and update. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1499140001584-XOPK86I8U7AXCJHSE1ZB/alice-young-218018.jpg Blog Covers - Travel and design (Copy) Travel and design There is nothing more valuable than the new experiences that come with visiting new cultures, eating new food and meeting new people. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1498630731412-EZ0B2H8TPQ4YITFQ5G04/failedstudioprojectscover.jpg Blog Covers - Importance of Inspiration and Failed Studio Projects (Copy) Importance of Inspiration and Failed Studio Projects You can find inspiration in everything. If you can’t, then you’re not looking properly. — Paul Smith https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1498051733097-RNUQ8MLSL3QBXZNBS62C/anvy_04.jpg Blog Covers - Process is King (Copy) Process is King The whole is greater than the sum of its parts. The execution follows the process, thus the process is King. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1496398647219-UOFBAG0IVYNJ5NCN8S00/hsbc_01.jpg Blog Covers - Hong Kong Identities - HSBC - Q&A with Henry Steiner (Copy) Hong Kong Identities - HSBC - Q&A with Henry Steiner HSBC is one of the most famously recognisable brands in the world. I sent over four questions to the iconic logo's designer, Henry Steiner. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1497329528532-I0HZWD74EGCOY1JVIIQY/redd-angelo-100506.jpg Blog Covers - Brand Authenticity is Hard to Fake (Copy) Brand Authenticity is Hard to Fake Authenticity is intangible and exists between the layers of life. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1554626769931-VQFL5NFR2K5G863WN6PZ/brandnew.jpg Blog Covers - Brand New (Copy) Brand New RPSA featured on industry-leading design blog https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1496743388910-AML4MD2XSWH7IQAJXHJA/chateau_d%27etampes_castle_sketch.jpg Blog Covers - The Theory of Banking Logo Design (Copy) The Theory of Banking Logo Design We help some of the world's major banks and finance houses stay on brand. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1496745338945-O9UUXJD22P7JGQUR2RYG/rebrand_cover.jpg Blog Covers - Why Rebrand? (Copy) Why Rebrand? At BrandCraft, one of our most common project request is to undertake rebrands, in this post we will look at why a company may wish to reconsider the visual assets of their brand. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1494315838632-L9X6JXHYKP2PRXNFBPFS/IMG_5686.JPG Blog Covers - Hong Kong Identities - Neon (Copy) Hong Kong Identities - Neon Hong Kong's neon is slowly disappearing as cheaper and more efficient LEDs become commonplace. We set out to capture a small part of our Hong Kong, around our studio's home of Wan Chai. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1493870941129-DK0LHPHVZP3BSZHSLRS0/mtr_01.jpg Blog Covers - Hong Kong Identities - MTR - Q&A with John Lloyd (Copy) Hong Kong Identities - MTR - Q&A with John Lloyd The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1490948600960-J3YK8SILABD076U7CP0D/bake.jpg Blog Covers - Project updates (Copy) Project updates We have been hard at work over the last few months we have been creating brand identities for several projects including ‘Bakehouse’ - a new bakery in Hong Kong, ‘R.P.A’ - a family office and ‘Anvy’ a new fashion brand. More details and project overviews coming soon! https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1493893007217-GLPB9RFPJJQUFJ5YBN63/brandcraft_branding_logo_2.jpg Blog Covers - The Value of a Logo (Copy) The Value of a Logo A logo is the face of a brand. A brand is made up of everything and anything that the customer comes in contact with. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1493891393788-FS98XHEWAAWLMW09G4JB/minimalism.jpg Blog Covers - Moving to Minimalism (Copy) Moving to Minimalism Branding is a process to find and present the authentic essence of the company. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1463485482096-82SCPDX2V365HUCMZ2U2/Screen+Shot+2016-05-17+at+12.44.07.png Blog Covers - Our First Birthday! (Copy) Our First Birthday! December marks our studio’s first birthday. Having just finished a rebrand for Fair Trade Hong Kong amongst others, it is a great time to reflect on the year and our practice manifesto. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1463991858271-BO4EBI2YSWBROSYAMIRM/tumblr_nv51cu8tmb1qa53wno4_1280.jpg Blog Covers - Developing our Practice (Copy) Developing our Practice Brand Craft HK is built on creative thinking. Without creative input it is hard to sustain focus and originality on each project, each and every day. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1496745840936-6O5BTS1R3OIXA03DN33O/brandlandscape.jpg Blog Covers - Brand Landscape of Hong Kong (Copy) Brand Landscape of Hong Kong With a turbulent political history and an uncertain future, Hong-Kong is a city like no other. https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1463485639084-VVVDX7ZROEQUJW9Q0ZUV/Screen+Shot+2016-05-17+at+12.46.19.png Blog Covers - First Six Months (Copy) First Six Months BrandCraft is six months old. Currently working remotely whilst visiting friends and family in the UK, I take a few moments to reflect on the first months after founding my studio. https://brandcraft.hk/project/hir-studio daily 0.75 2025-04-17 https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/e0d31969-2460-4f7c-8fdb-6176104df719/hir-47.jpg https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/5f887f08-faf6-454b-a02a-a1c0ba07eb53/hir-44.jpg https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/18990cd4-fe30-4ed9-8377-274332e0ee08/hir-46.jpg https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/ff230e81-c667-495b-baea-74541ccc23b3/hir-45.jpg https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1654068516813-Y0N0CH1M7I1FNZBDO6C5/hir_strategy_blk-07.jpg HIR Studio https://images.squarespace-cdn.com/content/v1/550161c6e4b0a3393107cb7c/1654068524393-8OCBHX28F6P2WDFHU86K/hir_strategy_blk-06.jpg HIR Studio 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